Understanding Marketing Attribution: Cross-Program Measurement of Mktg’s Success

Tickets are $10 now, and $20 at the door.

Please join us at our 2nd Demand Generation and Marketing Operations Panel to hear from leaders at the world's top marketing attribution companies. You will walk away with a better understanding of marketing attribution, and how the ROI of marketing programs can be measured and shared.

Date:

• Tuesday, January 17th

Location:

• Demandbase, 680 Folsom St., Suite 400, San Francisco, CA 94107

Agenda:

6:00 pm—6:30 pm: Arrival and networking with food and refreshments

6:30 pm—7:20 pm: Welcoming Remarks and Panel Discussion on Marketing Automation and Measuring Marketing ROI:

• Bonnie Crater, CEO at Full Circle Insights

• Charlie Liang, Director of Marketing at Engagio

• Dayna Rothman, VP of Marketing at BrightFunnel

• Moderated by James Riseman, Principal at MarTech Review

7:20 pm—8:00 pm: Community Announcements and More Networking

Your ticket includes pizza, salad, wine, and other refreshments. We look forward to seeing you there!