What we’re about
Marketing today versus marketing 10 years ago has dramatically changed. CMOs and VPs of Marketing are now expected to do more than create awareness, analyze competition, and create their go-to-market strategies. They are increasingly expected to drive pipeline and ROI from their programs.
This is a huge win for Marketing as it is changing the perception of the department across companies. They are being seen more and more of a revenue generator, rather than a cost center. Because of this, Marketers are becoming more empowered and are able to command larger budgets.
If you are a demand generation marketer or a traditional marketer who is looking to learn more about demand gen, then this meetup group might be the right place. I would also like this to be a place where people can come to get their marketing issues resolved by speaking openly with their peers.
The meetings will be held in San Francisco and the format will be as follow:
2 or 3 15-min presentations on any topic related to demand generation and account-based marketing, followed by a 30-minute panel/Q&A. The topics will include:
• Top-of-the-funnel strategies
• How to optimize conversion rates
• How to start a lead generation engine from scratch
• Account-Based Marketing
• B2B Content marketing
• Webinar Best Practices
• Trade Shows
• The importance of Sales Development
• Marketing Automation Tips
• AdWords and other PPC programs
• Marketing attribution and how to tie ROI to programs
Upcoming events (2)
See all- Startup Fundamentals 3: Understanding the "Terms" in Term Sheets!Snell and Wilmer, Palo Alto, CA
This event is organized by ASV.
Our meetup group is collaborating by promoting this event.
In order to attend, please register here:
Take advantage of early responder pricing!
Hurry!
Slots are limited!
Venue:
5 Palo Alto Square
Ground Floor Event Center
3000 El Camino Real
Palo Alto, CA 94306Unlock Your Startup’s Potential: Join Our Essential Workshop!
Are you an entrepreneur ready to transform your vision into a successful, fundable startup? Access Silicon Valley invites you to join us for an invaluable 3-hour workshop designed to equip you with the legal and business tools and insights necessary to build a fundable and scalable startup and thrive in the startup ecosystem!This is the last of three workshops in the Access Silicon Valley Startup Fundamental Series for startup founders, startup executives, entrepreneurs, innovators, and developers. While advantageous to have attended all 3 workshops, this is stand-alone content. You can still attend this program if you missed the first.
Thank you to our event sponsor, Snell & Wilmer.
In this third workshop of the Startup Fundamentals series, Roger Rappoport, a former entrepreneur, founder of Access Silicon Valley, a partner at Snell & Wilmer and co-leader of its Emerging Growth and Venture Capital practice group, will conduct an interactive, informative session with in depth content on the terms and term sheets for a seed, angel, convertible debt, Safe (pre-money and post-money) and Series A round.
This session will cover:
- When and from whom to take money
- When is an amount raised too much or too little, and the perils of both
- The anatomy of a term sheet
- Understanding the structure of, and the provisions that will most likely be included in, a convertible debt, Safe, angel and venture financing term sheet
- How to arrive at a realistic pre-money valuation
- The impact of term sheets on existing shareholders
- The provisions that will impact control of major and day-to-day decisions at your startup
- The most recent trends relating to: liquidation preferences, participation rights, anti-dilution provisions, pay-to-play provisions, redemption rights, registration rights, rights of first refusal, drag along rights, co-sale rights, among others
Materials:
A comprehensive 50-page digital workbook with an actionable step-by-step guide will be distributed to all registered event attendees on the day of the event.
Agenda:
5:00 PM - 6:00 PM - Dinner and networking
6:00 PM - 6:15 PM - Speaker and sponsor introductions
6:15 PM - 7:30 PM - Startup workshop Part A
7:30 PM - 7:45 PM - Intermission
7:45 PM - 8:45 PM - Startup workshop Part B
8:45 PM - 9:00 PM - Q & ASeating is extremely limited, so reserve your seat now.
About the Speaker:
Snell & Wilmer Partner Roger Rappoport, Co-Leader of the Emerging Growth and Venture Capital Practice Group, is a seasoned advisor to startups and emerging growth companies and the investors who finance them, guiding clients from inception through exit. With over two decades of experience in the startup ecosystem, Roger focuses on venture capital and angel investor financings, including convertible notes, SAFEs, and other debt financings. His knowledge extends to mergers and acquisitions, joint ventures, distribution, development, manufacturing, and licensing transactions, as well as executive compensation and the establishment of equity incentive plans.
He has extensive experience in advising startup and well-established emerging growth companies, primarily in the software, information technology, Internet, fixed and mobile communications technology, cleantech and life sciences sectors. Roger is the co-author of “Investor Agreements in a Financing Transaction” a chapter in Financing California Businesses,” California Continuing Education of the Bar, Co-author of "Considerations for Angel and VC Funded Startups and Emerging Growth Companies Considering a Loan Under the Paycheck Protection Program," and Co-author of “Changes in Convertible Instruments for Early Stage Financings.”Roger is a frequent speaker and panelist on topics and issues related to the development and implementation of a company's formation and funding strategy.
Before attending law school, he was the founder of a technology company with $10 million in revenue.
Roger is very connected with investors in Silicon Valley and beyond and is an active angel investor. As an attorney, he has been involved in hundreds of transactions such as merger and acquisition transactions, private equity and venture capital financing transactions, and complex restructuring transactions.
Roger is also the founder of Access Silicon Valley, a platform for entrepreneurs, on a global basis, to gain access to Silicon Valley's best and brightest Venture Capitalists, "been there done that" entrepreneurs, and experts. Take a closer look at the Access Silicon Valley Video Fireside Chat Series hosted by Roger, with representatives of some of the Valley's most high profile VCs, such as Andreessen Horowitz, Foundation Capital, Floodgate, Venrock, Canaan Partners and more.
Questions?
Email:
Alex Levine
alevine@swlaw.com
