What we’re about
Marketing today versus marketing 10 years ago has dramatically changed. CMOs and VPs of Marketing are now expected to do more than create awareness, analyze competition, and create their go-to-market strategies. They are increasingly expected to drive pipeline and ROI from their programs.
This is a huge win for Marketing as it is changing the perception of the department across companies. They are being seen more and more of a revenue generator, rather than a cost center. Because of this, Marketers are becoming more empowered and are able to command larger budgets.
If you are a demand generation marketer or a traditional marketer who is looking to learn more about demand gen, then this meetup group might be the right place. I would also like this to be a place where people can come to get their marketing issues resolved by speaking openly with their peers.
The meetings will be held in San Francisco and the format will be as follow:
2 or 3 15-min presentations on any topic related to demand generation and account-based marketing, followed by a 30-minute panel/Q&A. The topics will include:
• Top-of-the-funnel strategies
• How to optimize conversion rates
• How to start a lead generation engine from scratch
• Account-Based Marketing
• B2B Content marketing
• Webinar Best Practices
• Trade Shows
• The importance of Sales Development
• Marketing Automation Tips
• AdWords and other PPC programs
• Marketing attribution and how to tie ROI to programs
Upcoming events (1)
See all- Startup Fundamentals 1: Start Right, Avoid Common Mistakes & PitfallsSnell and Wilmer, Palo Alto, CA
This event is organized by Access Silicon Valley.
Our meetup group is collaborating by promoting this event.
Startup Fundamentals 1: Start Right, Avoid Common Mistakes & Pitfalls
Thursday, May 21st | 5:00 – 9:00pm5 Palo Alto Square
Palo Alto, CA 94306
Ground floor event spaceSEATING IS EXTREMELY LIMITED, SO RESERVE YOUR SEAT ON EVENTBRITE
Unlock Your Startup’s Potential: Join Our Essential Workshop!
Are you an entrepreneur ready to transform your vision into a successful, fundable startup?
Access Silicon Valley invites you to join us for an invaluable 3-hour workshop designed to equip you with the legal and business tools and insights necessary to build a fundable and scalable startup and thrive in the startup ecosystem!
This is the first of three workshops in the Access Silicon Valley Startup Fundamental Series for startup founders, startup executives, entrepreneurs, innovators, and developers. While advantageous to attend all 3 workshops, this is stand-alone content.
Why You Can't Miss This Workshop:
- This first session in our Startup Fundamentals series will guide you through critical aspects of launching a startup, helping you avoid common pitfalls that can hinder your success.
- Learn from Roger Rappoport, a former entrepreneur, founder of Access Silicon Valley, a partner at Snell & Wilmer and co-leader of its Emerging Growth and Venture Capital practice group. With his extensive experience, Roger will share actionable strategies tailored for aspiring entrepreneurs.
What You’ll Learn:
Navigating the startup landscape can be overwhelming, but this workshop will break down complex topics into manageable steps. Here’s some of what we’ll cover:- Company Formation: Choosing the right entity type for your startup.
- Building Your Team: Strategies for hiring and compensating the right people.
- Equity Splits: Fairly distributing equity among co-founders and early employees.
- Fundamental Concepts Relating To: Vesting, repurchase rights and rights of first refusal, determining if and when it is appropriate to obtain proxies from co-founders/early employees.
- Fundraising Fundamentals: Understanding how much equity to offer investors and determining your startup’s valuation.
- Cap Table Strategies: Creating and maintaining an appropriate capitalization table.
- Intellectual Property: Ensuring all IP belongs to your company and developing a robust IP strategy.
Why Avoiding Pitfalls Matters:
Navigating these challenges successfully can mean the difference between a thriving startup and an uphill battle. Learn how to:- Make your startup attractive to investors.
- Choose the right sources and types of capital.
- Maintain control of your company.
- Maximize your upside on exit.
Don’t let common pitfalls derail your startup journey. Join us to gain the insights you need for success! Transform your startup vision into reality—start right and avoid the pitfalls!
Materials:
A comprehensive 50+-page digital workbook with an actionable step-by-step guide will be distributed to all registered event attendees on the day of the event.Agenda:
5:00 PM - 6:00 PM - Dinner and networking
6:00 PM - 9:00 PM - Startup workshopSeating is extremely limited, so reserve your seat now.
About the Speaker:
Snell & Wilmer Partner Roger Rappoport, Co-Leader of the Emerging Growth and Venture Capital Practice Group, is a former entrepreneur of 10 years and a seasoned advisor to startups and emerging growth companies and the investors who finance them, guiding clients from inception through exit. With over two decades of experience in the startup ecosystem, Roger focuses on venture capital and angel investor financings, including convertible notes, SAFEs, and other debt financings. His knowledge extends to mergers and acquisitions, joint ventures, distribution, development, manufacturing, and licensing transactions, as well as executive compensation and the establishment of equity incentive plans.
He has extensive experience in advising startup and well-established emerging growth companies, primarily in the AI, software, information technology, Internet, fixed and mobile communications technology, cleantech and life sciences sectors. Roger is the co-author of “Investor Agreements in a Financing Transaction” a chapter in Financing California Businesses,” California Continuing Education of the Bar.”
Roger is a frequent speaker and panelist on topics and issues related to the development and implementation of a company's formation and funding strategy.
Roger is very connected with investors in Silicon Valley and beyond and is an active angel investor. As an attorney, he has been involved in hundreds of transactions such as merger and acquisition transactions, private equity and venture capital financing transactions, and complex restructuring transactions.
Roger is also the founder of Access Silicon Valley, a platform for entrepreneurs, on a global basis, to gain access to Silicon Valley's best and brightest Venture Capitalists, "been there done that" entrepreneurs, and experts. Take a closer look at the Access Silicon Valley Video Fireside Chat Series hosted by Roger, with representatives of some of the Valley's most high profile VCs, such as Andreessen Horowitz, Foundation Capital, Floodgate, Venrock, Canaan Partners and more.
If you are a CEO of an AI first or AI driven company, click here to apply to join the AI Leadership Collective. Find more information here: https://www.ai-leadershipcollective.com/#program
Up Next
Part 2: Developing a Funding Strategy | June 12, 2025
Part 3: Understanding the "Terms" In Term Sheets | July 17, 2025
