Unapologetic Women Win Meetings in Jeans

Ever been in a meeting where the women are in suits and the men in jeans? It happens in advertising, tech, and many other industries, regularly. In this recent SXSW presentation, longtime advertising leader, Cassie Augustine, discusses her journey from intern to agency owner in a male-dominated field. From things as seemingly trivial as meeting attire and vocal register, to bigger issues like pay equality and losing ground during maternity leave, this conversation offers thoughts on how to survive, and thrive, in industries that have yet to fully embrace gender equality. Perspectives on visible tattoos, required pantyhose, making dinnertime a "business-free" zone, and "can-the-client-hear-SpongeBob-in-the-background-of-this-conference-call-on-my-kiddo's-sick-day?" are offered from a woman who has been there.

ABOUT CASSIE AUGUSTINE JONES
Cassie Augustine Jones is Partner and Chief Strategy Officer at Agency Zero, a full-service advertising agency in Denver. Cassie has been recognized as one of the Top 25 Most Influential Young Professionals in Colorado. She recently had the honor of speaking at SXSW, and has given keynotes for many other organizations including the International entrepreneur movement, F*ckUp Nights, AIGA, The Advertising Federation, and for brand conventions around the country. Cassie develops research-based marketing strategies and executions for clients in a wide variety of industries. Some of the brands she has championed include: The American Heart Association, FIT36 Fitness, Dry Town Vodka & Gin, Four Seasons Hotels, Elements Massage, Kaiser Permanente, MoneyGram and Grolsch Beer.