Design or Die: Revolutionising Large Organisations through Design Thinking

Title:

Design or Die: Revolutionising Large Organisations through Design Thinking

Abstract:

Its profoundly human to continuously strive for improvement and design with its deeply human-centric approach has played a role in apply meaning to things.

More recently, design is playing a more central, dynamic role in shaping systems, processes, organisational outcomes to create business and social value.

As such large organisations are turning more and more to design and design thinking to help (re) design their business models, fix customer problems, uncover and understand new behaviours, advancer user experience and develop more innovative customer-centric, company cultures.

Bank of Ireland, as one of Ireland's oldest organsiations understands the power and the potency of design and this talk will give insight into why and how the Bank is using Design Thinking in its business.

About the Speaker:

Lesley Tully

Head of Design Thinking

Bank of Ireland

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Lesley is Head of Design Thinking at Bank of Ireland; a role dedicated to helping define new market opportunities; build innovative solutions based on unmet user needs, emerging behaviors and digital technology; collaborate with startups and deliver the practice of Design Thinking through the organization.

Over her 15-year career, Lesley has worked with a range of private and public sector clients and startups including Advanced Organisation, Armory Show, Coillte, Culture Ireland, DAHG, DJEI, Fund IT, Failte Ireland, KPMG, Health Founders, HSE, Startup Gathering, and Trinity College. As Project Director, Lesley designed and delivered the award-winning Dublin Contemporary 2011, VOLTA Show NY and Basel.

Lesley holds a bachelor’s degree in Design and a Master’s degree in Entrepreneurship from Trinity College Dublin and Goldsmiths, London and is Board Member at the National Gallery of Ireland.