How to Build a B2B Lead Machine with LinkedIn Ads
Details
UPDATE: This event time has been changed to 12PM as a lunch-and-learn!
----
Join us in May as we share Upgrow's powerful process for using LinkedIn Ads to generate qualified leads and meetings.
We'll cover everything from audience targeting, creative and ad copy, and even how to convert content leads into sales meetings. You'll come away with actionable strategies to implement in your LinkedIn Ads and sales follow-up process immediately.
There will also be plenty of networking time, so bring your business cards and start connecting with other brilliant marketers and professionals.
Tasty pizza, snacks, and drinks will be provided.
Agenda:
- 12 to 12:15PM, Networking
- 12:15 to 12:50PM, Presentation
- 12:50 to 1:15PM, Networking
Topic: How to Build a B2B Lead Machine with LinkedIn Ads
LinkedIn can be a lead gold mine for B2B marketers. But with cost-per-clicks averaging between $5 to $40, it's a high-stakes channel. You need to make sure every click is from a qualified prospect and is likely to convert into a meeting.
In this highly actionable training, you'll get an inside look into how Upgrow, a B2B digital marketing agency that has generated over 100K leads from LinkedIn, approaches the platform from start to finish.
We'll show you how to set performance targets, create your target audiences, build ad creative that hooks users like crazy, and put together a lead funnel that speaks directly to prospects and effortlessly guides them to book a meeting.
This is a MUST-ATTEND for anyone involved in B2B sales or marketing with lead generation goals, whether you're new to LinkedIn Ads or a seasoned expert.
Presenter: Ryder Meehan
I've been in the digital marketing game since 2006, with roles including Samsung, Razorfish, Fossil, and Tatcha. Co-founding Upgrow (#2,013 on the Inc 5000) in 2017, I've used LinkedIn as one of our agency's own client acquisition channels as well as for our clients. I have the unique perspective of bridging the gap between sales and marketing myself and am excited to share what I've learned.
How to Build a B2B Lead Machine with LinkedIn Ads