🎬 "The JTBD Playbook" with Colin Duff

Ditch the Guesswork and Discover What Customers Really Want.
📝 We know JTBD stands for Job To Be Done but

• How JTBD is related to Product Development?
• How should JTBD evolve when we are dealing with a Digital Product?
• Why a Product Manager should be aware of JTBD?

In this session we will have many practical, actionable insights into applying JTBD to discover hidden customer’s needs traditional methods miss to make innovation more predictable and profitable:

• Framework overview: core principles, jobs mapping and research techniques
• JTBD 2.0: latest advancements – including AI powered insights
• Client case studies of breakthrough innovations

🎉 Bonus for this session: attendees will receive a complimentary copy of Mosaic Innovation’s comprehensive JTBD Toolkit.
📅 Agenda
Connection will open at 6 PM (London time).
Workshop will start after 5' of warm up.
🏴 Note:
Information about the connection will be published few days before the event. Stay tuned!