OD VIP | The Day After Cookies: How to Target Audiences Without Tracking?

In this session, we will be looking at what this means for marketers and the consequences for brands who still need to use display advertising to reach their target audiences and drive new customers and revenue. Join us to learn what the cookie winter means for you and hear what you can do to prepare so that you can still reach your most valuable audiences, in a cookie free world.

Event link will be shared closer to the date

Understanding your target customer is one of the fundamentals of marketing, yet finding your target customers online can be difficult and expensive.

Advertisers have relied upon cookies to track individuals across the web, building up a profile of their interests and behaviour. Over the last decade, this cookie based tracking has become the common standard for most online display advertising across the world, and large and complex processes have been built to enable cookie-based targeting. But many people have been concerned by cookie-based tracking and over the last few years many have chosen to block third party cookies in their browsers. The GDPR legislation in 2019 required websites to obtain explicit consent before any cookies are dropped on a user's computer and this marked a watershed moment to which the wider technology industry responded. First, Apple announced that they were blocking third party cookies in their Safari browser. But the big news was in January 2020 when Google announced that over two years they would be blocking third party tracking cookies in Chrome, used by 70% of all web users. The clock is now ticking down to January 2022, the Cookie Winter.

This session will be valuable for
B2B and B2C marketers who are currently using or have considered using display advertising,
DTC and eCommerce marketers,
Brands who have in-housed their media buying,
Digital marketing agencies,

About the speaker
Tim Flagg has launched and grown brands around the globe for businesses such as DeepCrawl, Zipcar, NBC-Universal, Hutchison-Whampoa, McCann-Erickson and BBC-Worldwide. He has over 22 years’ experience in senior marketing and commercial roles, such as managing director of the Institute of Direct and Digital Marketing online, and founding director of the Academy of Digital Business Leaders. He is the host of the ClickZ Digital Marketing Podcast (20k listeners) and host of weekly webinars for marketing leaders with ClickZ. He is the CEO and co-founder of EntityX, delivering cost-effective, cookie-free display advertising that enables brands to target valuable, but hard-to-reach audiences.

Find out more: https://entityx.ai
Connect with Tim on LinkedIn: https://www.linkedin.com/in/timflagg
Check out Tim's ideas on ClickZ: https://www.clickz.com/author/flagg

About OD
Outreach Digital (OD) is a community of digital trailblazers from across the fields of data, design, marketing, tech and more. Together we are creating spaces where digital professionals can connect, learn and collaborate.
Originally inspired by the pro-bono tradition in the legal sector, we are now a 20,000 community run by volunteers.
Fid out more: https://outreachdigital.org

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