GV Design Sprints: The Good, The Bad and The Ugly with Andrea Hill

Google Ventures design sprints are like teenage sex: everyone's talking about it, but no one's actually doing it. It's just difficult to set aside the time--

oh wait, I think my metaphor just broke down.

Anyway...

In 2016, I led ReadyTalk's innovation practice, which included a team dedicated to identifying new products and services to bring to market. Of the many approaches we took to rapidly ideating and testing new product ideas, we saw the most potential with the GV Design Sprint process. In this session, I'll share my experiences with using this approach for new product exploration, and also welcome insights from the audience on how design sprints have worked for them.

Attendees will leave this session with an understanding of:- What makes for a great design sprint- Where the process breaks down (or rather, how it doesn't go far enough)- Which techniques you should adopt, even if you don't have a whole week to spare

About Andrea

Andrea Hill is the founder of Frameplay Consulting LLC, an innovation consultancy. She has over 15 years of experience designing, developing and managing new product launches across a variety of industries.

Prior to starting Frameplay, Andrea was the Manager of Innovation Strategy at local conferencing provider ReadyTalk. Many moons prior, she started her career as a front-end developer building prototypes for usability testing. Customer research has been the foundation of her work ever since. Andrea can be found on linkedin, twitter or medium at @afhill.

Schedule
6:30PM - Drinks & Camaraderie
7:00PM - Talk