UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability and precedence in specific situations.
It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other.
By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them.
Explaining that psychology is the focus of this talk. It is intended mainly for software designers and developers who did not take Cognitive Psychology as part of their university education, or who took it long ago and would like an update based on recent research.
