#StartupCoffeeKL 123 - Adblockageddon!

Adblockageddon and Adfraudgate: the coming revolution of the Internet's business model

Over the past month the primary way to monetize on the internet has suffered blows from two sides: ad-blocking and ad fraud.

181 million people per month are using ad-blockers, and up to 66% of traffic is made up of bots.

For this #StartupCoffeeKL we will do a levels analysis on the frayed relationship between readers, publishers, advertisers and adtech vendors, with a focus on the booming ad-block trend. After doing an overview from each perspective, we will discuss the entrepreneurial opportunities to fix the Internet's business model.

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