Direct Marketing Mastermind - 3 months

Only 2 of 8 seats left.

Do you know which of your marketing actually works?

Most business owners don’t. They spend on ads, posts and flyers and hope something sticks.

Direct response marketing changes that. Every ad, letter, email or video asks for one specific action, and every response is counted. Your spend is tied to a measurable result, so you know what each lead and sale cost you.

This mastermind is a small group of business owners who will each put direct response to work in their own business, review each other’s offers, campaigns and results, and hold each other to it. Over three months, you’ll build a real test campaign, run it with real money and track the numbers.

You’ll finish with a tested offer, real campaign data and a clear view of what to do next.

Your test project

Each member runs one test project with three parts:

An offer: something specific a prospect gets for responding, such as a free report, a trial or a discounted first job.
An asset behind the offer: something of real value that earns the response, such as a report, info pack, short course, video series or sales letter. A plain ad with nothing behind it doesn’t count.
A way to track it: a unique phone number, code, link or form for each campaign, so every response is tied to what it cost.

The programme

There are six meetings over three months, held every second Thursday at 08:00. Meetings alternate between in person at Del Forno, Moreleta Park, and online.

22 Oct 2026 (in person): Kick-off. Choose your offer, asset and budget.
5 Nov (online): Review your offer and start building your asset.
19 Nov (in person): Tracking and launch plan.
Week of 23 Nov: Launch your first test, with the option to time it for Black Friday.
December: Break. Your test keeps running and collects data.
Mid-January 2027 (meeting 4): Review your first numbers and improve the offer.
Two weeks later (meeting 5): Add follow-up to turn responses into sales.
Two weeks later (meeting 6): Final results. The group chooses the winner.

Every meeting follows the same 90-minute agenda: check-in, numbers, a focus topic, a hot seat review of one member’s work, and commitments for the next meeting.

Who can join

You’ve owned a business for at least three years
You already run trackable marketing such as paid ads, email or letters, or you’re willing to set it up during the programme
You have a test project in mind: an offer built around an asset that can be marketed and tracked
You’ll commit a budget upfront for direct response marketing during the mastermind, with R5,000 as the guide

Ground rules

Size: A maximum of eight members. Six seats are taken and two remain.
Confidentiality: Nothing shared in the group leaves it. A breach means removal.
Attendance: You may miss one meeting at most. A second missed meeting means you drop out.
Communication: WhatsApp is used only for day-to-day communication between meetings.

Cost and prize

R1,500 per member, which is non-refundable and goes into a prize pool
The fee includes the breakfast special at Del Forno, Moreleta Park, at in-person meetings
At the end, the group chooses a winner, who receives R5,000 from the pool with a full group of eight
You must RSVP and pay before the first session

Your hosts

Lourens Swart runs Techanisms. Its Income Mavericks platform helps business owners track, automate and scale their marketing outreach.

Marko van der Merwe runs Orcanically, a search engine optimisation agency.

They organise the group and take part as members.

First meeting: Thursday 22 October 2026 at 08:00, Del Forno, Moreleta Park.

Only two seats are left. Reach out to us to apply for one.