Email + Pies

Join your fellow #emailgeeks at Calm HQ on Feb 19 to kick off the 2020 #emailgeekSF series! Digital River will provide delicious peasant pies and drinks, followed by some awesome talks.

Schedule:

6:30 - 7:00 Mingle, drink and eat
7:00 - 7:05 Welcome notes by our organizers Calm and Mailgun
7:05 - 7:15 Quick word from our host, Calm

7:15 - 7:35 Manny Monge, Senior Manager, Web at Fortinet.com
Manny will discuss digital marketing and email with a focus on growth. He’ll draw on his deep experience in IT, web marketing, and eCommerce growth to share lessons learned and his approach to scalable personalized email.

7:35 - 7:55 Stan Szeto, Senior Solutions Architect, Blueshift
"Using Predictions (AI/ML) to Increase Email Engagement"
Using AI to determine predictive content and product recommendations for more personalized email at scale
Using predictive time optimization to send an email at the most optimal time for each individual
Benefits and values of using AI and predictions to drive increase engagement at scale

8:00-8:30 Networking, hanging out, geeking out