From Zero to One: how to generate market traction for a HW startup

According to CB Insights: the most common reason for HW startups failure is the lack of consumer demand.
We will discuss about:
1 - Market Research: how to do it step-by-step and how to get customer's feedback / barriers / critics BEFORE having a product

2 - Personal selling: how to get in contact with Key People in the B2B world

3 - Advertising & Publicity: how to raise product awareness (B2B and B2C)

4 - How to raise capital in the early stage

------ About the Speakers --------
Francesco Impari - Director of BlueThink US, Master in Public Policy at the UC Berkeley, Aerospace Engineer, book author and scientific articles contributor.

Francesco Impari has established and managed companies in China, Italy, UK and USA, bringing them from zero to their first million dollar revenue (without VC funding).

Jan Hobbel - Management scientist and innovator, for start-ups to Fortune 500 companies. He is passionate about developing systems that integrate product development and go-to-market strategy for customer focused outcomes and successful product launches.

Daniel Wohlner - Digital strategy: define KPIs and build SEO/SEM campaigns. This includes CMS support, analysing analytics, email, SMS, influencer and PPC marketing campaigns. He is specialised in Google Data Studio, where he has created 60+ dashboards.