Join us for another in-depth discussion with a panel of experts, this time about the sales cycle, marketing funnel, and customer journey.

* Is the sales funnel everything? Or is it obsolete?
* What is the best way to formulate and visualize the sales process and why?
* How do you translate the customer journey to systems and actions?

Reading list:
https://www.marketingweek.com/mark-ritson-netflix-password-sharing-all-about-funnels/
https://theeqplanner.wordpress.com/2020/03/05/a-quick-history-of-the-path-to-purchase-consumer-pathway/
https://douggarnett.com/advertising/the-customers-journey-isnt-about-you/

Panelists:
Samuel Brealey.
https://twitter.com/SamuelBrealey
https://medium.com/@samuelbrealey
Samuel is a marketing consultant, helping good businesses make more money by helping them focus on what matters most. Catch his sensible way of calling a spade a spade on Twitter!

James Hankins, Founder and Consulting Strategist at Vizer Consulting
https://twitter.com/JCPHankins
https://www.linkedin.com/in/james-cp-hankins/
https://theeqplanner.wordpress.com
James is a strategic leader with a command of modern marketing tools and record of commercial impact, which he combines with his broad and deep experience across multiple categories and some of the biggest brands in the world. He drove the emergence of Share of Search as a practical metric, and was named one of the “Change Makers” of the year 2020 by Marketing Week Magazine in the UK.

Doug Garnett, President Protonik
https://twitter.com/AtomicAdMan
https://www.linkedin.com/in/douggarnett/
Doug specializes in understanding the nuances of customer values and buying behavior. He teaches marketing, is writing a book about complexity in business, and is a trusted advisor.

Shahin Khan, Partner, OrionX.net (Moderator)
https://www.linkedin.com/in/shahin10k/
https://twitter.com/ShahinKhan
Shahin tracks technologies, policies, and marketing practices that define the Information Age. He has been a (very technical) CMO in high tech for many years and has probably done every job in marketing personally, and a few outside of it.

Shahin Khan

Laura Hunter Drago

Enterprise Marketing

Career & Business

B2B Marketing

Online Marketing

SEO (Search Engine Optimization)

Marketing

Startup Businesses

Demand Generation

Lead Generation

Product Marketing

Public Relations

Social Media Marketing

Customer Success Management

Sales Cycle. Marketing Funnel. Customer Journey.

Online event

Share

Enterprise Marketing

Sales Cycle. Marketing Funnel. Customer Journey.

Enterprise Marketing

Details

Members are also interested in