The Future of PR

It's time to discuss PR. We will probably do this in 2-3 sessions so we can look at it from several angles. So let's consider this part 1, with some emphasis in B2C. Topics will include:

• Is the comms revolution over yet?
• What is PR these days?
• Do we even need PR anymore?
• Where should PR be in the organization?
• How are PR agencies evolving?

Panelists:
Jen Hartmann, Strategic Public Relations and Enterprise Social Media for John Deere
https://twitter.com/jenalyson
https://www.linkedin.com/in/jenalyson/
Jen has led marketing, communications, and brand for retain, baking, non-profit, etc. She's also passionate autism advocate and founder of Royal Ball Run for Autism!

Doug Garnett, President Protonik
https://twitter.com/AtomicAdMan
https://www.linkedin.com/in/douggarnett/
Doug specializes in understanding the nuances of customer values and buying behavior. He teaches marketing, is writing a book about complexity in business, and is a trusted advisor.

Shahin Khan, Partner, OrionX.net (Moderator)
https://twitter.com/ShahinKhan
https://www.linkedin.com/in/shahin10k/
Shahin tracks technologies, policies, and marketing practices that define the Information Age. He has been a (very technical) CMO in high tech for many years and has probably done every job in marketing personally, and a few outside of it.

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