The Future of PR (part 2)

We thought this topic would take a few sessions and it is!

Please join Doug and I as we welcome Debbie O'Brien, CCO and VP of Corp Mktg at Snowflake, the hot data cloud company.

We will do a quick recap of the excellent sessions we had last time and continue the discuss, this time with a bit of a focus on B2B and the challenges of playing in the highly competitive and visible world of high tech.

I expect we will do one more session, with an agency perspective.

As usual, this will be a candid discussion of hard questions in a friendly way, looking for deep insights. Some of the topics to start with:

• Is the comms revolution over yet? What's not changed? Do we even need PR anymore?
• What is PR these days? What's its role in telling the company story? Where's Communications going?
• What's different about PR in a hyper growth company?
• Where should PR be in the organization? Who are the key stakeholders?
• How are PR agencies evolving? What is their role?

Panelists:
Debbie (Walery) O'Brien, Chief Communications Officer & VP Corporate Marketing at Snowflake
https://twitter.com/debwalery
https://www.linkedin.com/in/debbiewaleryobrien/
Debbie is a marketing and communications executive with extensive experience creating company narratives, defining company brands and providing strategic counsel to CEOs. Oh, and a world traveler!

Doug Garnett, President Protonik
https://twitter.com/AtomicAdMan
https://www.linkedin.com/in/douggarnett/
Doug specializes in understanding the nuances of customer values and buying behavior. He teaches marketing, is writing a book about complexity in business, and is a trusted advisor.

Shahin Khan, Partner, OrionX.net (Moderator)
https://twitter.com/ShahinKhan
https://www.linkedin.com/in/shahin10k/
Shahin tracks technologies, policies, and marketing practices that define the Information Age. He has been a (very technical) CMO in high tech for many years and has probably done every job in marketing personally, and a few outside of it.

NOTE: If your profile is empty and you prefer it that way, please let one of us know on the side who you are so we stop worrying about zoombombing! Thank you.