We thought this topic would take a few sessions and it is!

Please join Doug and I as we welcome Debbie O'Brien, CCO and VP of Corp Mktg at Snowflake, the hot data cloud company.

We will do a quick recap of the excellent sessions we had last time and continue the discuss, this time with a bit of a focus on B2B and the challenges of playing in the highly competitive and visible world of high tech.

I expect we will do one more session, with an agency perspective.

As usual, this will be a candid discussion of hard questions in a friendly way, looking for deep insights. Some of the topics to start with:

* Is the comms revolution over yet? What's not changed? Do we even need PR anymore?
* What is PR these days? What's its role in telling the company story? Where's Communications going?
* What's different about PR in a hyper growth company?
* Where should PR be in the organization? Who are the key stakeholders?
* How are PR agencies evolving? What is their role?

Panelists:
Debbie (Walery) O'Brien, Chief Communications Officer & VP Corporate Marketing at Snowflake
https://twitter.com/debwalery
https://www.linkedin.com/in/debbiewaleryobrien/
Debbie is a marketing and communications executive with extensive experience creating company narratives, defining company brands and providing strategic counsel to CEOs. Oh, and a world traveler!

Doug Garnett, President Protonik
https://twitter.com/AtomicAdMan
https://www.linkedin.com/in/douggarnett/
Doug specializes in understanding the nuances of customer values and buying behavior. He teaches marketing, is writing a book about complexity in business, and is a trusted advisor.

Shahin Khan, Partner, OrionX.net (Moderator)
https://twitter.com/ShahinKhan
https://www.linkedin.com/in/shahin10k/
Shahin tracks technologies, policies, and marketing practices that define the Information Age. He has been a (very technical) CMO in high tech for many years and has probably done every job in marketing personally, and a few outside of it.

NOTE: If your profile is empty and you prefer it that way, please let one of us know on the side who you are so we stop worrying about zoombombing! Thank you.

Shahin Khan

Laura Hunter Drago

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The Future of PR (part 2)

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