What we’re about
Experimentation North was set-up to bring together those interested in CRO, A/B Testing and Experimentation. We want to build a network of practitioners who can share best practice and explore some of the challenges with those who experience it most.
Upcoming events (1)
See all- Experimentation North (Leeds)Flutter Offices, Leeds
As AI tools rapidly evolve, many teams are tempted to replace traditional UX research with machine-generated insights. But real users are messy, emotional, irrational, and wonderfully complex. Emma Travis, Director of Research at Speero talk will unpack why genuine user research is still irreplaceable for creating meaningful products. At the same time, we’ll explore how AI can play a valuable supporting role: streamlining analysis, summarizing data, and automating repetitive research tasks. The goal is not to replace researchers. It is to give them more time and space for the work that really matters: understanding people.
We’ll also be joined by Camille Bouly from US based company LaunchDarkly. He’ll be bringing a new perspective exploring how experimentation can drive backend decisions, infrastructure performance, and API behaviours. He'll share real examples of successful backend experiments that led to improved reliability, performance, and conversions, proving that the most valuable experiments often happen beyond the UI.---
Agenda
6:30 PM - Welcome drinks, pizza and networking
7:00 PM - Emma Travis (Director of Research, Speero)
7:30 PM - Camille Bouly (Senior Solutions Engineer, Launch Darkly)
8:00 PM - More Networking
8:30 PM - Official end
---To help us manage the capacity of the space (and ensure we have the right amount of food and drink for everyone) please sign up for your ticket on our Experimentation London website, and bring your PDF ticket with you.
