Do ads interfere with the UX of Websites? Will an ad convert better if it complements or distracts from content? Can an ad add value to a site? Is it possible to build a better user experience around the complex struggle between grabbing attention and delivering value?
For two decades, Thom has guided creative groups and development teams, as well as worked hands-on with all types of UX design and development challenges. He consistently brings one fundamental philosophical approach into all his results… every little detail communicates a critical piece of the overarching story.
Thom has helped a variety of startups and mid-sized clients attain their targeted goals, as well as consulted with brands such as SAP, TRX, CNN, UPS, Citrix, Samsung, Mapquest, Holiday Inn, Original Gutterguard, and, more recently, Geocaching.