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Fail Friday (on a Wednesday): Food Startups Share Lessons Learned

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Holley A. and 3 others
Fail Friday (on a Wednesday): Food Startups Share Lessons Learned


It's not easy being a food innovator. There's no road map for reinventing an industry.

That’s why we’ve teamed up with ForceBrands: FoodForce | BevForce to celebrate failure in all its glory at Fail Friday (on a Wednesday). Join us to hear stories of failure and lessons learned from top food entrepreneurs.
We will also have food from emerging brands Seek Food, Lavva, HavenRow, PetPlate, Bohana and drinks from Metabrew and Gem & Bolt. And, as always, there will be lots of networking.

7:00 - 7:45: Networking, Snacks & Drinks
7:45 - 8:45: Failure Stories & Q&A
8:45 - 9:30: More Networking

Rita Hudetz, CEO, Hu Kitchen & Products
Rita M. Hudetz is a 2009 Yale FES/SOM Joint Degree Graduate. Rita was recently promoted to CEO of Hu Kitchen/Hu Products, a high quality/ultra unprocessed restaurant and CPG business located in NYC. She joined Hu Kitchen as Chief Commercial Officer of Hu Products in 2016, to drive expansion of their retail product line. Since 2016 she has expanded the products business nationally, launched an ecommerce platform, increased sales by 5x and introduced new products following Hu's "no weird ingredients" mantra.

Camilla Marcus, Founder, west~bourne
west~bourne, is a healthy-minded café and takeaway shop in SoHo founded by Camilla Marcus, an artist and cook at heart with a background in business development, law, and investing. Formerly the Director of Business Development for Union Square Hospitality Group, Camilla has also worked in real estate investing for Colony Capital and CIM Group. With west~bourne, she is now both the investor and the entrepreneur, committed to rethinking what it means to be a good neighbor through the lens of hospitality.

Renaldo Webb, Founder & CEO, PetPlate
Renaldo Webb is Founder and Chief Product Officer at PetPlate. Inspired by his dog Winston, Renaldo founded PetPlate after deciding that he did not want to feed his dog anything less than real food. After making hundreds of batches of home-cooked dog food for Winston and his pup pals, Renaldo decided to launch a pet food brand that he could proudly call his own. Prior to PetPlate, Renaldo worked at LCatterton and McKinsey & Company as a lean manufacturing consultant, where he led operational turnarounds for public and private companies. He launched PetPlate as a nationwide subscription service in early 2017, following an appearance on the hit TV show Shark Tank.

Ravi Jolly, Co-Founder & President, I Heart Keenwah
Ravi Jolly, founded I Heart Keenwah, a brand that makes delicious, nutritious, plant-based food products using top quality quinoa. In doing so, he has made a mark on the world by making organic and Fair Trade quinoa accessible, introducing many to a health-supporting protein source and sourcing quinoa in a way that is equitable to farmers.

ForceBrands is the leading recruiting firm for the beverage, food, beauty, and personal care industries. ForceBrands offers executive recruiting services, board of director assembly, and industry-specific job boards — BevForce | FoodForce | BeautyForce. We strive to transform the way consumer product industry professionals identify employment opportunities and employers are connected to future leaders.

Kickstarter is a funding platform for creative projects. We are an independent, founder-controlled company of 132 people working together in an old pencil factory in New York City. Over 10 million people, from every continent on earth, have backed a Kickstarter project from films, games, and music to art, design, and technology.

The Brooklyn Brewery is made up of a rich collection of characters from all over the world. In our Williamsburg home, these characters are dedicated to brewing and selling great beer and enriching the communities we serve. Together, these Brooklyners have assembled the skills needed to transform a home brewing hobby into an independent brewery with a brand that has become an international beacon for good beer.
Kickstarter HQ
58 Kent Street · Brooklyn, NY
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