Rethinking CPG

Food+Tech Meetup
Food+Tech Meetup
Public group
Location image of event venue


Increasing demand for healthy, sustainable and personalized options has disrupted the CPG space. Big food companies are losing market share to startups with more nimble business models, greater consumer focus and faster innovation cycles. Since 2013, food and beverage startups have raised $9.5 billion across 2,100 deals globally. From direct-to-consumer functional foods to plant-based ingredient innovations, startups are radically rethinking how food products are developed, packaged and sold.

Join us to hear from some of the game-changing startups who are rethinking consumer packaged goods at our August Food+Tech Meetup. Founders will do a deep dive into their business models, approaches to product development and lessons learned. We will also have networking with the community and lots of great food and drinks to sample from RIND Snacks, Dafero, Lavva, The Worthy Company, Masienda, Egunsi Foods, Seek Food, DIRTY LEMON, Makku, Yolele Foods and ¡YAPPAH!.

6:30 - 7:30pm: Networking
7:30 - 9:15pm: Presentations + Q&A
9:15 - 9:30pm: Networking

Zak Normandin, Co-Founder & CEO of DIRTY LEMON
In 2015 Normandin launched DIRTY LEMON, the world’s first direct-to-consumer beverage brand that sells exclusively by text message. Backed by A-List celebrities and business leaders alike, DIRTY LEMON is recognized nationally by media leaders such as Vogue, Forbes and Fast Company. In developing this proprietary technology, Normandin built a conversational commerce platform that provides effortless transactions, bypassing existing distribution inefficiencies, to improve the customer’s experience.

Victor E. Friedberg, Executive Chairman, Lavva; Co-Founder, Seed 2 Growth Ventures (S2G); Founder and Chairman of FoodShot — MoonShots for Better Food
Victor has been at the forefront of innovation, global development and sustainability for over 20 years. As Managing Director of S2G Ventures, Victor lead the S2G investments into Beyond Meat, sweetgreen, Ripple, Maple Hill Creamery, Apeel Science, Ataraxis, FishPeople and Lavva. As Executive Chairman at Lavva, Victor guides forward-looking business strategy to establish pathways to brand aligned sourcing, manufacturing and new product development. He works collaboratively with the management team at Lavva to provide support for key opportunities and needs for the day-to-day execution of the business as needed.

Santi Proano, Brand Manager, Tyson Foods Innovation Lab
¡YAPPAH! is a new brand from Tyson Innovation Lab that exists to help fight food waste and address other sustainability challenges. ¡YAPPAH! products incorporate ingredients like upcycled proteins, and rescued vegetables and grains. Santi previously served in Peace Corps, helping small-scale coffee growers in his native Ecuador develop their own branded coffee. He has also served consumers through innovations from brands owned by KraftHeinz and Tyson Foods.

Sebastian Bryers, Chief Technology Officer, Ora Organic
Sebastian Bryers is the CTO and head of growth at Ora Organic, a digitally native retailer of organic, plant-based and sustainable supplements based in San Diego. A member of Ora’s founding team, Sebastian has built Ora’s growth, advertising and customer acquisition strategies from the ground up, and helped create an online and offline product experience with Ora that is loved by their customers across the world.

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