Software development at scale has never been more accessible. Indie developers and startups have unprecedented access to sophisticated native development tools, and global distribution directly to the most personal computers ever made.
Despite becoming hyper competitive, it’s never been a better time to self publish mobile software. Extremely powerful tools, and evolving platform-specific strategies are enabling small teams to be just as sophisticated, and arguably more agile than the biggest players.
In this Deep Dive, we’ll examine 2 essential strategies for designing successful apps in the modern ecosystem; Cross Promotion and Linking. We’ll also be taking a look at the 3rd party tools needed to execute on those strategies.
Linking:
• Click/install tracking broken out by channel
• iTunes affiliate setup (ie. free $)
• Post-install event/revenue attribution
• Tracking viral loops
• 3rd party services and integration for all of the above
Cross Promotion:
• Conversion rates and optimization (what’s “good”?)
• Tracking/linking within the network
• 3rd party services required and how to integrate them
Bio:
Geoff Warren-Boulton, CEO at Apptly, is a entrepreneur, gamer, and avid technology nerd. In 2009 he helped form one of the first companies dedicated to providing marketing services exclusively tailored for the mobile app ecosystem and during his tenure he launched more than 50 mobile apps.
In 2012 he founded Apptly to help mobile app developers design products with deeply integrated viral and cross promotional user experiences. To date, Apps published by Apptly have been installed over 40 Million times on iOS and Android.
