Past Meetup

Mastering Cross Promotion and Linking

Hosted by Playcrafting NYC Meetup

Public group

This Meetup is past

20 people went

Location image of event venue


NOTE: Attendees must RSVP here (

Software development at scale has never been more accessible. Indie developers and startups have unprecedented access to sophisticated native development tools, and global distribution directly to the most personal computers ever made.

Despite becoming hyper competitive, it’s never been a better time to self publish mobile software. Extremely powerful tools, and evolving platform-specific strategies are enabling small teams to be just as sophisticated, and arguably more agile than the biggest players.

In this Deep Dive, we’ll examine 2 essential strategies for designing successful apps in the modern ecosystem; Cross Promotion and Linking. We’ll also be taking a look at the 3rd party tools needed to execute on those strategies.


• Click/install tracking broken out by channel

• iTunes affiliate setup (ie. free $)

• Post-install event/revenue attribution

• Tracking viral loops

• 3rd party services and integration for all of the above

Cross Promotion:

• Conversion rates and optimization (what’s “good”?)

• Tracking/linking within the network

• 3rd party services required and how to integrate them


Geoff Warren-Boulton, CEO at Apptly, is a entrepreneur, gamer, and avid technology nerd. In 2009 he helped form one of the first companies dedicated to providing marketing services exclusively tailored for the mobile app ecosystem and during his tenure he launched more than 50 mobile apps.

In 2012 he founded Apptly to help mobile app developers design products with deeply integrated viral and cross promotional user experiences. To date, Apps published by Apptly have been installed over 40 Million times on iOS and Android.

Seats are limited. Visit us at (


Sponsored by:

Autodesk -- Making games? Use Maya LT, the most cost-effective 3D tool for professional indie game makers. Maya LT makes it easier to create striking 3D characters and environments to bring your game to life.

Interested in learning more? Join Matthew Doyle, Technical Games Specialist at Autodesk, as he gives an introduction to modeling and animating 3D characters using Maya LT (on January 14th @ 4pm est). He will demonstrate the workflow for moving the character into the popular Unity 3d Engine and give tips on getting the asset working in a real game environment. Click here to register now! (

Millennial Media, the leading independent mobile advertising and data platform powering the app economy. Maximize revenue with powerful tools at mMedia.

Special offer for NYGM members: Want to drive more app installs and reach more users? Create a mobile advertising campaign in mMedia and we'll match every dollar you spend, up to $150. Enter promo code 2014NYGM to take advantage of this offer through 3/15/14. One use per customer. This offer expires 3/15/14 and is limited to the first 100 participants. This offer may not be used in conjunction with another Millennial Media promotion or offer.

Qualcomm, the leader in mobile technology innovation, is uniquely positioned to help developers push the boundaries of mobile gaming.

Qualcomm Developer Network ( offers advanced tools designed to help you create immersive mobile gaming experiences featuring high-performance 3D graphics, augmented reality and peer-to-peer connectivity for multi-screen and multiplayer flexibility, with maximum performance and power efficiency. We respect the role you play in revolutionizing gaming and our goal is to lend our know-how and technology portfolio to help you tackle your toughest development challenges and give you a powerful synergy between hardware and software for breakthrough mobile gaming experiences.

The Law Offices of Christopher G. Reid helps game companies of all sizes with the full range of legal issues from incorporation to contract drafting, development agreements, IP rights management and protection. Chris is a lifelong gamer and veteran IP attorney putting his skills to work for the development community. Have a quick question and want to work with true experts in the field? Contact Chris for a free consultation about your legal needs and find out how his flexible pricing and dedication to clients will help you keep your focus on making great games. Email [masked] or call[masked]