FCIP - Oct 21: Branding vs. Marketing: Know the Difference for Long-Term Success

The terms "branding" and "marketing" are often used interchangeably, but not knowing what makes each one tick—and the unique strategies that go with them—can limit your business' long-term success.

Join us on Tues, Oct 21, as marketing strategist and research analyst Ashley Pintaric helps us learn the foundations of successful branding and marketing so that we can confidently assess what's missing and needed for our businesses to get to the next level.

In this presentation, Ashley will teach you:

• the difference between branding and marketing and why both are necessary for success
• the critical role that branding plays in the success of your marketing and overall business
• how successful brand and marketing strategies are structured

The presentation will start at 6:00pm with Q&A to follow. RSVP today!

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MORE ABOUT OUR SPEAKER:
Ashley Pintaric is the founder of Clarion Blue, a purpose-driven team of marketing specialists driven to create brilliantly clear marketing with a human impact.

A strategy, research and data nerd at heart, Ashley has spent the last 20+ years building brand and marketing strategies for global companies, agencies, and nonprofits including AT&T, LunarG, Crossroads Safehouse, and PetDine (through their acquisition by ADM Group).

Ashley is also a regular guest content contributor and beta tester for Audiense, a global digital and social intelligence agency with multiple tools utilizing AI & Machine Learning (ML).

Some of Ashley's favorite things include coffee, researching absolutely anything, and spending time with her husband, two sons, and the world’s most perfect dog Amelia.

If you'd like to "meet" Ashley before our Meetup, you can! Watch her previously recorded FCIP presentation Using AI & Machine Learning for Customer Insights.

Learn more about Ashley at: clarion-blue.com

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MEET OUR SPONSORS ★
OTM – As our Gold Sponsor, OTM is covering the cost of pizza for this meetup.

• OTM specializes in business strategy and marketing services to help businesses succeed and grow.
• Learn more about OTM.

Squarei Technologies –> As our Silver Sponsor, Squarei Technologies is covering the cost of drinks for this meetup.

• Squarei Technologies provides consulting services for the design, development and deployment of cost effective business applications.
• Learn more about Squarei Technologies.

CodeGeek – As our administrative sponsor, CodeGeek coordinates with speakers, sponsors and venues to help make these monthly meetups possible.

• CodeGeek specializes in custom website design and development—and making websites as accessible as possible.
• Learn more about CodeGeek.

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HOW TO ATTEND (two options):
(1) Innosphere (to attend in-person)
320 E Vine Dr Suite 101
Fort Collins, CO 80524
Google Map

If you plan to attend in person, RSVP is required. Use the "Attend Online" button and then please leave a comment so we have an accurate # for food and drinks.

(2) Zoom (to attend virtually):
You can get the LIVE STREAMING LINK in 3 ways:

1. It will be emailed to you as soon as you RSVP via Meetup.
2. We will also email the Zoom link to all registered attendees after 2pm on the day of the Meetup
3. After you RSVP you will see the link on this Meetup event page itself (only visible to registered attendees).

If you'd like to attend virtually, RSVP is required to get the Zoom link.