JOIN US for Whiteboard #1: Google's Disconnection

The Problem: Both users and the general public are either unaware or are completely out of touch with Google's identity. Even these wonderfully spot-on recent TV commercials aren't connecting with consumers who've long been out of touch with how Google can help them. It's pretty clear that Google has historically focused more of it's intellectual capital on engineering than on marketing, so these YouTube & primetime TV spots are refreshing! The momentum is shifting.

But...
How could these ads be more effective?
How can Google connect with the non-tech savvy?
How would you change these recent visual ads - filming style, content, messaging, etc.?

Let's experiment to create a more effective series of TV ads, a YouTube commercial, or brainstorm and think about what Google could be doing beyond just these latest quirky visual ads to establish a stronger bond with the general public and current users! Please RSVP if you'd like to join us! Get involved! Grab a coffee and think out loud!