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Data @ New York Classical Theatre
Speaker: Hillary Cohen, Managing Director, New York Classical Theatre
How Audiences Tell Us What They Want
New York Classical Theatre enriched the lives of thousands during our 2021 season. It has performances by Shakespeare, among other playrights, in New York Central Park, among other public venues.
New York Classical Theatre has been entertaining and educating audiences in Manhattan & Brooklyn public parks for 22 summers in a row -- except 2020. Our neighbors, friends, and patrons returned for our reappearance in June, July, and August, and their data told us a lot about their preferences.
Our welcoming, come-as-you-are approach to performances, presented at no direct cost to our guests, in large open public places consistently attracts a broad range of the City's demographics. And, like most New Yorkers, our audiences are never shy about their opinions! Now, with investments in a few affordable but powerful software products, we have more information about who our patrons are and what they want.
In this presentation, NY Classical's Managing Director, Hillary Cohen, will discuss:
-Who was attending in-person outdoor theater in 2021, compared to pre-pandemic seasons?
-Where did they find out about the performances?
-What communication do they prefer before, during, and after a program?
-How did they support our non-profit?
-Are they likely to return next season?
-Based on the data, what changes can we make to keep our audiences engaged?
Hillary Cohen has been the "management half" of New York Classical Theatre since May of 2018. Her previous non-profit management work represents experience with the operation of successful arts organizations including Vox Populi cooperative art gallery, Manhattan Theatre Club, Film Forum, Wave Hill public garden and cultural center, the New Jersey Performing Arts Center, and Cherry Lane Theatre. She is a graduate of Drexel University with a degree in Corporate Communication and a Theatre Production minor. Hillary studied non-profit administration at New York University's Robert F. Wagner Graduate School of Public Service and has served as a Grant Panelist for the Alliance of Resident Theatres/New York.
Join us for a discussion with Doctors Without Borders on Wednesday, November 17, 7:00pm.
Doctors Without Borders is an international humanitarian medical organization. Its projects are in conflict zones and/or in countries affected by endemic diseases. Since its founding in 1971, Doctors Without Borders has delivered life - saving healthcare to tens of millions of people, providing medical assistance to populations in distress, to victims of natural disasters, and to victims of armed conflict.
The organization is active in more than 60 countries. Its team members are doctors, nurses, and other professionals. Doctors Without Borders has received numerous recognitions that include the Nobel Peace Prize.
Join us on Wednesday, November 17. MSF-USA's operations department will discuss the process of opening and closing projects across the globe, and how the use of data is involved in this decision-making. Which factors do MSF consider when deciding whether to open a project? How does MSF collect data from these parts of the world, and how does this data influence this decision? MSF staff Anne Chatelain and Megan McGuire will provide a comprehensive presentation on data collection and how MSF uses this data to determine whether they move ahead with projects.
Anne Chatelain is MSF-USA's desk manager and was previously the deputy operations manager for Haiti. She first worked with MSF in Darfur in 2005 as a nurse. Since then, she has worked for MSF primarily as a project coordinator, head of mission, or emergency coordinator in Democratic Republic of Congo (DRC), the Central African Republic (CAR), South Sudan, Pakistan, Nigeria, Cameroon, India, Libya, Syria, Liberia, and Lebanon. In 2010 Anne was the project coordinator for MSF's Saint Louis project in Haiti. She holds a Masters degree in Public Health from the Institute of Tropical Medicine of Antwerp and a Masters degree in Public Policy from Siences Po Rennes.
Megan McGuire is eHealth unit director at MSF-USA. Previously, she has worked as an epidemiologist in various projects for MSF throughout sub-Saharan Africa since 2007. Her past positions have included both academic and iNGO work, primarily in Asia and South America focusing on global health and community-based research. She has studied at the London School of Hygiene and Tropical Medicine and Johns Hopkins University Bloomberg School of Public Health, and is currently a Doctoral Student at University of North Carolina, Chapel Hill.