About us
Welcome to GRID!
GRID Madison is a real estate community built by investors for investors. We are a group of real people doing real deals.
Our core mission is to connect to, learn from, and collaborate with like-minded people interested in building wealth and creating impact through real estate.
We welcome investors of all experience levels. We are life-long learners and believe everyone has value to share.
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How it works
We meet once a month, 12 months a year, on the same day, week, and time of the month. Each month we cover a different investing topic in the Lifecycle of an Investor—ranging from wholesaling to rehabbing to becoming a bank through private lending.
Our meetings are not sales pitches. They are opportunities for us to dive deep into a real estate topic, connect with local experts in our marketplace, and build long-term relationships with other doers and deal-makers.
All of our events are 100% FREE.
Learn more about us at gridinvestor.com
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Join the GRID Facebook Community online 8K+
https://www.facebook.com/groups/gridinvestor
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Did you miss it?
Watch all GRID event playback on YouTube
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Subscribe to the GRID Madison Investor List
Sign up for free to receive updates on investor events, local deals, and helpful investing tips and resources. 100% free. Unsubscribe anytime.
https://www.gridinvestor.com/groups/grid-madison
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Your GRID Leadership
GRID Madison is led by John Schneider, Imani Jones, and Michelle Carolla.
About the leaders:
Meet John Schneider
John is an experienced entrepreneur with a trong background in real estate and remodeling.
He brings a well-rounded skill set across negotiation, sales, property management, and relocation.
With a foundation in business, management, and marketing from the University of Wisconsin–Eau Claire, John combines hands-on industry experience with a sharp business development mindset, making him a strong operator and leader in the Madison market.
Meet Imani Jones
Imani is a commercial real estate broker and investor specializing in off-market deal discovery and investment sales.
He works across multifamily, mixed-use, and value-add commercial assets, connecting high-quality opportunities directly to serious buyers.
His network includes 1031 exchange investors, private equity groups, family offices, syndicators, and experienced operators actively deploying capital.
Imani brings a strong pulse on the private market and a clear edge in sourcing deals others never see.
Meet Michelle Carolla
Before real estate, Michelle built her career as a TV journalist, where she developed a talent for listening closely, asking the right questions, and breaking down complex information.
Today, she brings that same clarity and communication to her clients, guiding them through important financial decisions with confidence.
Known for her professionalism and energy, Michelle combines market expertise with a media-savvy approach to marketing, helping properties stand out and clients feel fully supported every step of the way.
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Powered by
Living a Midwest Life Team
Smart solutions. Creative strategy. Real estate done differently.
A real estate team that does more than buy and sell—we design, build, remodel, and invest. Serving the Madison, WI Metropolitan area, we help home sellers, buyers, and investors achieve their goals with a creative, hands-on, and value-driven approach
Sellers
We offer flexible solutions tailored to your goals. Whether you want to list your property for top-dollar or prefer a seamless direct sale, we’ve got you covered. Our in-house design, remodeling and construction experts help elevate your home through strategic repairs, updates and staging—ensuring your property shines and sells for more.
Buyers
From first-time buyers to seasoned homeowners, we guide you through every step of your purchase. Our team also specializes in custom builds and modular homes, helping buyers create the home that perfectly fits their lifestyle and vision.
Investors
We’re investors ourselves, and we understand the power of smart real estate strategy. Whether you’re seeking off-market opportunities, turnkey rentals, flip projects, or guidance to start your first investment portfolio, we offer hands-on support backed by deep market expertise.
Why We’re Different
- Full-service: real estate + design + construction
- Custom and modular home solutions
- Skilled renovation team to maximize property value
- Options to list or sell directly
- Deep expertise in WI markets
Upcoming events
8

How to Invest in the Midwest: Intro to Real Estate Investing 101
GRID Madison Meetup, 4211 West Beltline Hwy, Madison, WI, USIf you’ve been thinking about getting into real estate but don’t know where to start, this session will give you a clear path forward.
The Midwest continues to be one of the most accessible and opportunity-rich markets for investors.
Lower entry points, strong rental demand, and steady cash flow make it an ideal place to begin or expand your portfolio.
In this workshop, we’ll break down the fundamentals in a simple, practical way:- How to find real investment opportunities in today’s market
- How to analyze deals and confidently determine if they make sense
- The tools, systems, and strategies investors use to get started and scale
- What makes Midwest markets different and how to take advantage of them
This is not theory. It’s a straightforward look at how deals actually get done.
Whether you’re brand new or looking to sharpen your approach, you’ll walk away with clarity on your next steps.
Come for the training, stay for the networking.
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Did you miss it?
Watch all GRID event playbacks on YouTube━━━━━━━━━━━━━━━━━
Join the GRID Facebook Community
Join our online GRID community here to post deals, ask questions, and connect with other investors across the globe.
6 attendees
How To Understand Value: Analyzing Deals in Your Market
GRID Madison Meetup, 4211 West Beltline Hwy, Madison, WI, USDetermining a property's value is one of the most important skills you must develop as a real estate investor.
The key to understanding real estate values is learning how they impact your deals.
Accurate real estate valuations can help investors make better decisions when it comes to buying and selling properties. Investors must know how to value real estate and make educated guesses about how much profit each will make, whether through property appreciation, rental income, or both.
Come for the training, stay for the networking!
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Did you miss it?
Watch all GRID event playbacks on YouTube━━━━━━━━━━━━━━━━━
Join the GRID Facebook Community
Join our online GRID community here to post deals, ask questions, and connect with other investors across the globe.
4 attendees
Show Me The Money! Where To Find The Money + How To Become the Bank
GRID Madison Meetup, 4211 West Beltline Hwy, Madison, WI, USHere’s the short version—the money is the easy part.
Find a motivated seller, get yourself a deal and the money will find you.
Come out to this important discussion to find out how to get money for your deals from lenders, private sources, friends, family, and GRID itself.Doing deals isn’t the only way (and maybe not even the best way) to make money investing in real estate.
This event is also about how YOU can be the bank and how to properly structure loans to other investors that can provide solid, safe returns on your money—without getting your hands dirty.
Come for the training, stay for the networking.
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Did you miss it?
Watch all GRID event playbacks on YouTube━━━━━━━━━━━━━━━━━
Join the GRID Facebook Community
Join our online GRID community here to post deals, ask questions, and connect with other investors across the globe.
4 attendees
How To Estimate Renovations: Analyze Costs + Minimize Mistakes, Design Elements
GRID Madison Meetup, 4211 West Beltline Hwy, Madison, WI, USThis month's meeting is one of the most popular—How to Estimate Renovations.
Come out and hear us explain how we estimate renovations on our investment properties BEFORE we actually go look at them.
It's a critical skill that will save you time and make you money.
We'll talk about the types of renovation and materials we put in our properties and show examples from our deals.
Come for the training, stay for the networking!
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Did you miss it?
Watch all GRID event playbacks on YouTube━━━━━━━━━━━━━━━━━
Join the GRID Facebook Community
Join our online GRID community here to post deals, ask questions, and connect with other investors across the globe.
4 attendees


