Marketing Metrics in the AI Era

Please join us!

​From MQLs to Model Quality
​AI isn’t just transforming how marketers operate—it’s redefining how we measure success across the go-to-market (GTM) ecosystem. In this panel, marketing, sales, and RevOps leaders will explore the shift in KPIs and measurement strategies as AI automates execution and unlocks new insights.

​We’ll compare “before and after” GTM metrics:

• ​Before: MQLs, impressions, form fills, pipeline volume

• ​After: Prompt performance, model quality, engagement-to-conversion latency, AI-assisted revenue attribution

​Discussion topics include:

• ​What legacy metrics are becoming obsolete

• ​The new AI-powered metrics that matter

• ​How to update dashboards and cadences to align with AI-enabled GTM workflows

• ​Real-world examples of teams measuring success differently in AI-powered campaigns

​Attendees will leave invigorated with new insights on how to lead through this evolution. Importantly - you will build your network of support for launches, side hustles and ongoing learning.

​See you there!

​Julia Ochinero
​Chair, GTM Council, Founders Creative