Both Sides of the Bar

Both Sides of the Bar

Rebuilding the Social Fabric: How Small Acts of Hospitality Create Extraordinary Communities

What happens when someone from the beer industry and someone from the non-alcoholic beverage industry sit down together to talk about hospitality? Turns out, we have a lot more in common than you might think.

Join Nicole Couch, Hospitality Director at Sojourn Fermentory, and Christina Kimbrough, founder of Free Life LLC, for Both Sides of the Bar, a candid panel discussion about the evolving beverage industry, building community, and what it really takes to create spaces where people feel welcomed and connected.

We’ll explore beer vs. mocktails, mobile bars and events, emerging hospitality trends, creating memorable guest experiences, and the realities of building businesses in the beverage industry. But the bigger conversation is about something we both care deeply about: how hospitality can help rebuild connection in our communities.

At a time when people are craving real connection, the smallest details matter. Who gets invited in? What options are available? How do we make it easier for strangers to talk to each other? And how can bars, breweries, events, and gathering spaces become places where more people feel like they belong?

Whether you work in hospitality, own a business, plan events, love bringing people together, or are simply interested in how the way we socialize is changing, this conversation is for you.

Come grab a beer, a non-alcoholic drink, or whatever belongs in your glass and join us for a conversation from both sides of the bar.

Real conversations. Real people. Real hospitality