What we're about

Human Centred Design (HCD) UAE, formerly User Experience (UX) UAE, was born from Designers new to the region and wanting to share experiences and grow the UAE Design community. The mission of this meetup is for Designers to get together and talk about best practices and emerging techniques in Human Centred Design. We welcome people from all backgrounds interested in design. We meet as often as we can and in the spirit of further education set an optional reading component from a book related to the topic of discussion. Details of the books read and the upcoming reading list will be published in advance. You can be ensured of a lively discussion on all things design.

Upcoming events (1)

Design-led Marketing

Online event

We are very excited to announce that we will be hosting an in-person meetup for the first 40 people to register a ticket on Eventbrite. We are partnering with ATÖLYE who have a beautiful new space in Emirates Towers.

Please ensure you will be in Dubai on this date and if you can not make it or are not sure, leave your ticket for someone else. We will also be online with an unlimited capacity for all who want to attend around the world.

Register for In-Person Meetup (Tickets can be obtained June 6th at 9am):

6.30PM Network
7.00PM Design-led Marketing Talk

About the Talk:

Marketing and human centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there is a lot of common ground between the two disciplines.

Successful marketing campaigns create a good emotional connection with the target audience. Design thinking on the other hand is a nonlinear process that is best described as a human centred mindset. It is purposefully iterative and aims to quickly create and test numerous possible solutions to reach an ideal one.

In this talk, you will learn how to apply design methods to help ensure your next marketing campaign is aligned with your target audience’s core jobs to be done (JTBD). Jonathan will discuss a case study from an Australian University where he lead the design and implementation of a campaign landing page with deep integration with the wider website.

About our Speaker:

Jonathan Steingiesser is the Head of Design at Property Finder in Dubai where he divides his time between leading the design team, design strategy, customer research and service design improvements.

Jonathan brings a hefty combination of technical skills, creative vision, and innovative thinking to every initiative he directs. As a seasoned design leader, he helps define and drive the future of design. He applies his passion for brand, craft, and design fidelity to guide research, design and product processes, mentor talented members of the design team, and collaborate with leaders to create innovative experiences across all of Property Finder’s products and services.

With over 17 years of design experience in startups, retail, tech, nonprofit, mining, government and education sectors, Jonathan has fostered a passion for design innovation and continuous improvement through operationalising design and research practices. Jonathan has advised startups in San Francisco, Perth, Melbourne, Sydney, Abu Dhabi and Dubai. He is the founder of the Human Centre Design UAE Meetup and co-organiser of Service Design Perth and UX Melbourne Meetups in Australia.

Past events (55)

Cultivate Creative Confidence

Online event

Photos (123)

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