UX Strategy – an Intro to building a culture of HCD in your organisation

Applying user experience methods for research and human centred design is becoming more common as the awareness of UX has grown. But without a core strategy these efforts often fail to deliver effective, long-term and trackable benefits to the organisation. At best this provides only occasional benefits and at worst it leads to apathy or even internal resistance to integrating UX into projects.

In this talk, Chris will describe a framework to help you plan your own experience strategy and develop the UX maturity of your organisation. We will discuss the best ways to establish the processes, people, and policies to implement a successful strategy and how to bring others on the journey to creating a truly customer-centric culture.

About our speaker

Chris is the CEO and founder of the user experience consultancy User Vision and has over 30 years' commercial experience in usability, accessibility, training and UX consultancy. He enjoys working with a variety of ambitious clients helping them to understand their users through research and designing better experiences to benefit both end customers and the business. Chris enjoys the challenges offered by the consultancy role and helping clients achieve competitive advantages from better customer experience.

Chris has worked with clients such as Vodafone, Emirates Airline, Jumeirah, the Abu Dhabi Government and many other commercial and public sector clients. His UX passions focus on IA and navigation design, accessibility, and developing innovations in user research.