Reporting your User Research Findings like a Psychologist

Dear Design Community,

Please ensure you will be in Dubai on this date and if you can not make it or are not sure, leave your ticket for someone else. We will be online with an unlimited capacity for all who want to attend around the world.
///// In-person Ticket on Eventbrite: https://www.eventbrite.com/e/hcd-uae-meetup-reporting-your-user-research-findings-like-a-psychologist-tickets-181677671807

///// The Topic:

Our user research findings lack gravity when they are reported poorly.

Oftentimes, we negate key pieces of information or unwittingly breach ethical guidelines. Despite the various benefits of having some creative freedom, as it stands, the way we report on user research comes in too many shapes and sizes. This impacts both our ability to quickly consume previous research conducted by fellow researchers and more importantly, denies us the ability to appraise its quality; a fundamental function of research.

Albeit presenting our research insights with long slabs of text and convoluted words is a far cry from the desired objective, we have a lot to gain from leveraging the structure that psychologists turn to when presenting their findings - the academic journal.

The design of the academic journal is very intentional, with each section devoted to addressing a key aspect of the scientific method. Insofar as user research is to be legitimate in guiding large-scale product decisions, we are not exempt from holding ourselves to high standards of rigour - but we also don’t need to be terrified by them. What we need is a standard that works in our unique context - a context where time is money, deliverables are created in a hurry and budgets are minimal.

In this talk, Styliana will hone in on the architecture of the academic journal and explore what we can borrow from it to raise the bar on our research reporting, ultimately maximising the weight and longevity of our insights.

///// About the Speaker:

Styliana Sarris is a Senior Product Designer passionate about fusing data and design to supercharge innovation. She is currently leading the design of order tracking, rating, and support domain at Talabat.

With a background in Psychology studies at the University of Melbourne, she specialises in creating mixed-method user research strategies grounded in academic-level rigour, to generate insights that both fuel ideation and evaluate designs.

Over the last five years, Styliana has delivered a multitude of digital projects in the travel, utility, telecommunication and health sectors. Her designs have won multiple awards, been used by millions of users, and translated to multiple languages internationally.

With a love for problem-solving and cross-discipline collaboration, she partners with business and technology teams to create applications which are intuitive, engaging, powerful, and competitive.

*Please note that the event will be recorded and pictures will be taken and shared on social media.

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