Shades of Reality: Virtual, Augmented & Mixed Reality in Healthcare

Virtual reality and augmented reality are far from just being tools for video games. Use cases, both already implemented and potential, abound for diverse stakeholders in the healthcare ecosystem. For example, these technologies aid surgeons and educate doctors on how drugs and devices work. They help patients understand conditions and treatments, overcome fears and pain and succeed in rehabilitation after injury. For pharmaceutical and device companies, these technologies can be a highly-effective marketing and sales tool. At this event, we will explore some of the current innovation in this space and consider the implications for and opportunities in the future.

Speakers

Dr. Osamah Choudhry, Co-Founder and CEO, MedaVis

Dr. Choudhry is co-founder and CEO of MediVis, the mixed-reality medical company. He works as a senior resident in neurosurgery at NYU Langone Medical Center. Dr. Choudhry obtained his medical degree with distinction from Rutgers University. He has published over 40 research articles in the medical literature on neurosurgery and medical visualization. He completed his undergraduate studies at Rutgers University in 2009 as part of an accelerated BA/MD program. he then went on to complete his medical studies in 2012 at New Jersey Medical School where he was elected to the Alpha Omega Honor Society and Sigma Xi Research Honor Society. In his free time, he enjoys playing basketball, traveling and spending time with family and friends.

Dr. Kevin Hallock, Senior Manager, Pfizer Innovation Laboratory

Kevin Hallock received his Ph.D. in physical chemistry and biophysics from the University of Michigan studying naturally occurring antimicrobial peptides in mechanically aligned lipid bilayers using solid-state nuclear magnetic resonance. He received post-doctoral training in magnetic resonance microscopy and magnetic resonance imaging at Boston University School of Medicine, developing magnetic resonance techniques to investigate living systems ranging from fruit flies to humans.

He was the Assistant Director to the Healthcare Emergency Management Program and an Instructor in the Department of Anatomy and Neurobiology at Boston University School of Medicine. He also co-authored the solutions manual for Peter Bergethon’s “The Physical Basis of Biochemistry: The Foundations of Molecular Biophysics, 2nd Ed., (New York:Springer-Verlag, 2010).

He is currently the Modeling and Visualization lead who manages Pfizer’s visualization center, as well as managing additional modeling projects.

Dr. Denise Krch, Research Scientist at the Kessler Foundation, Assistant Professor in the Department of Physical Medicine and Rehabilitation at Rutgers - New Jersey Medical School and a licensed psychologist in the state of New York.

Dr. Krch has expertise in developing and evaluating clinical applications using virtual reality (VR) technology. The primary focus of this work is on cognitive rehabilitation. She is currently funded by the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR) to develop a VR-based treatment to improve attention impairments in individuals with TBI. She is additionally funded by the Department of Defense (DoD) to conduct a large-scale, multi-site, randomized clinical trial to evaluate the efficacy of VR-based balance treatment in individuals with TBI.

Mike Marett, Founder & CEO, Confideo Labs

Mike Marett is an entrepreneur and seasoned business development & marketing executive with digital strategy, global product management, sales and corporate development experience. He has launched multiple new ventures and spearheaded the commercialization of award-winning digital products and platforms.

As Founder and CEO of Confideo Labs, an award-winning digital media firm focused on identifying emerging trends and advancing technology platforms to better engage and educate healthcare stakeholders, Mike helped pioneer immersive multimedia across the pharmaceutical industry. Named one of PM360’s ELITE Entrepreneurs and amongst PharmaVOICE100, Mike also serves as a consultant, advisor & mentor to a range of start-up, health-tech, and media companies.

Dr. Andrew McAleavey, Ph.D., Instructor of Psychology in Psychiatry, Program for Anxiety and Traumatic Stress Studies, Weill Cornell Medical College

Dr. Andrew McAleavey is an Instructor of Psychology in Psychiatry, at Weill Cornell Medical College. He completed his undergraduate training at Brown University and received a Ph.D. in Psychology from the Pennsylvania State University. He has received expert clinical training in evidence-based interventions, and completed his clinical internship at New York Presbyterian Hospital/Weill Cornell Medical College. He joined the Program for Anxiety and Traumatic Stress Studies at Weill Cornell Medical College in 2015. Dr. McAleavey’s work has focused on developing technologically innovative improvements to psychological practice, especially to clinical issues in trauma. This includes, genetic, psychophysiological, and cognitive-emotional factors influencing risk for PTSD. He has helped run multiple Department of Defense-funded studies for the treatment of PTSD, including applications of VR to the treatment of combat trauma in Iraq and Afghanistan. Additionally, he is collaborating with surgeons at the William Randolph Hearst Burn Center at New York Presbyterian Hospital to test VR as non-pharmacological pain modulation technique.

Tami Rich used her background in healthcare quality, patient safety and experience improvement to care for her son Jameson, diagnosed at birth with complex heart defects. As his full-time case manager over 10 years during ~20,000 hours inside hospitals, she coordinated care from 13 specialists and helped him to survive a medical mistake. In 2015 Jamie graduated from the Tisch School for the Arts and is a writer, filmmaker and patient advocate living in New York.

As one of only 2 family advocates at Boston Children's 2nd Hacking Peds event in 2014, she pitched a better way to help patient and families manage discharge, taking home 1st place honors. Since then, Tami mentored healthcare hackathon teams at MIT H3, athenahealth, and Tufts MedStart MedEd. She met Mélanie Péron of L'effet Papillon at HIMSS 2015 in Chicago, where they were among 5 Patient / Family Advocate #HISTalk #TheWalkingGallery scholarship winners representing the patient experience to the 45,000 attendees.

A member of the Walking Gallery of Healthcare, @bostonheartmom is an e-family advocate focused on improved patient safety and care planning for families.

Kimberley Danzi Overs, Esq. is a healthcare technology and digital media lawyer who helps her clients launch products and services and leverage data. She will be moderating the panel.

Agenda

6 PM – Meet, Tweet & Greet - healthy snacks and networking time.

6:15 – Introduction and Presentations by Innovators

7:25 - Networking Break & Demos of AR/VR

7:55 –Presentations by Innovators and Panel Discussion

9:00 - Program End

9:30 - After Event off site

Dues Paying Members: Free! (always free or highly discounted for dues paying members)

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