addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcredit-cardcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobe--smallglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1launch-new-window--smalllight-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Re: [ia-55] User Testing Vs. Focus Groups

From: Joel Eden, P.
Sent on: Tuesday, June 11, 2013 12:03 PM
I think you need to start with the questions you're trying to answer, the hypotheses you want to test, etc. The choice of method should be based on that, not the other way around (e.g., I wouldn't look approach it as "we're running a focus group, so what can we get out of it?").

If you're interested in testing human behavior related hypotheses, a focus group isn't going to do that for you, unless your product is to be used by groups over webex :)

If you're testing a hypothesis like "30% of potential users will sign up/pay after seeing a demo," then maybe you can test that with a focus group.

Again, I'd say prioritize your assumptions/hypotheses based on risk/uncertainty, and figure out falsifiable hypotheses to test for the top N ones, choosing a method that gets to the heart of each hypothesis.

If a focus group doesn't show up as the best way to test, don't use it.


Sent from my iPhone

On Jun 11, 2013, at 11:04 AM, "Thomas Donehower, Dir UX at Xi" <[address removed]> wrote:


Does anyone have any thoughts about best practices for focus groups? I've done a lot of one on one user testing, but have not conducted a lot of focus groups. We're basically showing a prototype application to a target group of users, about 10, via WebEx. 

I'm concerned about "group think" and "mob rule" type comments as we review the application. 

Any thoughts about how to best show the application and which questions to ask to get the most valuable feedback from the group? 



Please Note: If you hit "REPLY", your message will be sent to everyone on this mailing list ([address removed])
This message was sent by Thomas Donehower, Dir UX at Xi ([address removed]) from The Los Angeles User Experience Meetup.
To learn more about Thomas Donehower, Dir UX at Xi, visit his/her member profile
Set my mailing list to email me As they are sent | In one daily email | Don't send me mailing list messages

Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy