Persuading Anatomically Modern Humans – What Evolutionary Psychology Has To Say

More has been discovered about the human brain in the last ten years than in all of human history. This class summarizes those findings, bringing you up to speed on the advances pertinent to influencing others.

By attending, you'll gain from better understanding how the brain’s decision making machinery works. You’ll learn to take advantage of what neural science teaches is the optimal approach to communicating persuasively, and leave knowing several immediately useful science-based tips on influencing others.

Event Details

Imagine if you were able to offer your product to customers or to pitch your company to investors so they, on their own accord and before you spoke your first word, were influenced to buy into your vision because of techniques you used, and equally important, because of those you avoided.

That astounding claim is true because the anatomically modern human brain is hard-wired by millions of years of evolution to scan for certain signals it much prefers over others. Such built-in biases are among the recent discoveries about how we influence each other.

Indeed, with multiple disciplines focusing simultaneously on the human brain, more has been discovered about that singular organ in the last decade than in all previous history.

As a result, we’re in a propitious position of witnessing the birth of a radically counter-intuitive model of how neural processes motivate our behavior, both as individuals and in groups.

Taking insights from well-regarded books such as Thinking, Fast and Slow (http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/ref=sr_1_1?ie=UTF8&qid=1432333625&sr=8-1&keywords=david+kahneman) (Nobel Laureate Daniel Kahneman (http://www.amazon.com/Daniel-Kahneman/e/B001ILFNQG/ref=sr_ntt_srch_lnk_1?qid=1432333625&sr=8-1)), Influence: Science and Practice (http://www.amazon.com/Influence-Practice-Robert-B-Cialdini/dp/0205609996/ref=sr_1_2?ie=UTF8&qid=1432333710&sr=8-2&keywords=cialdini) (Robert B. Cialdini (http://www.amazon.com/Robert-B.-Cialdini/e/B000AP9KKG/ref=sr_ntt_srch_lnk_2?qid=1432333710&sr=8-2)), and Start with Why (http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/ref=sr_1_1?s=books&ie=UTF8&qid=1432611186&sr=1-1&keywords=why+simon+sinek) (Simon Sinek (http://www.amazon.com/Simon-Sinek/e/B002CB2SDC/ref=sr_ntt_srch_lnk_1?qid=1432611186&sr=1-1)), the class applies those findings to typical communication challenges entrepreneurs face such as:

· Explaining the startup’s business model so it interests investors and attracts team members

· Designing marketing material and a home page that encourages engagement

By attending this class, you’ll learn that influencing others is no longer the art it was for centuries, but instead persuasion is emerging as a science, making it a skill you can readily acquire.

The Instructor

After graduating from Boston College (Summa Cum Laude in Philosophy and Psychology), Nathan Schor began his IT career as a database programmer. He evolved into sales, accumulating over three decades of experience, including deploying CRM applications in hundreds of businesses across a wide range of sizes and sectors.

About ten years ago, he stated noticing more and more discoveries in neural science having a direct bearing on influencing people. Tracking those breakthroughs, he found several of them useful in improving his own technique. He created the class to chronicle those findings and share his insights.

Contact Information

Nathan Schor | 305.632.1368 | nathan@InfluenceOthers.IO