IxDA London

To celebrate IxDA's global Interaction Design Day (IxDD), we are hosting an evening event to explore new and emerging dimensions of Interaction Design.

We'll be featuring three sessions across Vehicle Sound Design, Knowledge Visualisation, and Intelligent Agents for Travel. We will be starting earlier than usual, at a lovely intimate venue in Wapping, so very limited tickets available.

Ticket refund details at the end of these event details.

Key sessions we are planning...

### Situating futuristic product sounds in everyday life

Joe Sheldrick will share some of the sound design work he did for the Arrival bus, using VR to simulate the sounds in context of real life. Joe will take us behind the scenes of his process, the design challenges, and how he situated sounds that would align with Arrival’s brand, work in an everyday context of use.

The Art and Craft of Visualizing Knowledge, Not Data
More details coming soon from Valentina. But it will be an IxDA adapted version of her upcoming Adobe Max talk here:

Navigating the Age of Autonomous AI Agents
More details coming soon from Else London. But expect an interesting case study around some of Else's R&D work on autonomous agents for travel.

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More details on the speakers...

### Joe Sheldrick

Joe Sheldrick is a music producer and sound designer with around 20 years of experience. His introduction to sonic branding began at Arrival, a prominent electric vehicle company. There, he was instrumental in creating the unique sounds for their vehicles and products, composing over 200 pieces of music for their PR campaigns.
Since then he has continued to pursue sonic branding as a freelancer.

His musical portfolio is diverse, spanning from orchestral to club music and everything in between. He spent his early years producing a variety of club music under the alias Cellardore. Today one of his passion projects is called PonyArt. An alias to explore a blend of non-genre specific experimental but palatable music, as well as creating short films that connect to the music.

Other work includes music for adverts, sample packs, presets, mix and mastering services, 1-2-1 coaching and beta testing music software.

More about Joe’s work at https://www.cellardoreproductions.com/

### Valentina D'Efilippo

Designer, Creative Director, Author, Apostrophe One

Valentina D'Efilippo, an award-winning designer, creative director, and author, is renowned for her ability to inspire, move, and connect people through data-driven experiences.

Her work includes the critically acclaimed "The Infographic History of the World," and the innovative "Britannica’s Encyclopedia Infographica," a children's encyclopedia filled with facts and infographics about the universe, wildlife, and human anatomy.

Valentina's creativity and insight have led to collaborations with diverse organizations, from startups to global brands, in various fields and formats, including theatre performances, exhibitions, and digital platforms.

Beyond her projects, Valentina is passionate about education and knowledge sharing, offering coaching to corporate teams, lecturing at institutions like Columbia Business School, and running popular Masterclasses. Her contributions to the field have been internationally exhibited and are part of the permanent collection at the Weltmuseum in Vienna. In recognition of her influence and innovation, she was named one of Campaign’s 30 Future Creative Female Leaders in 2018.

Check out some of her work at: https://www.valentinadefilippo.co.uk

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Ticket prices and refunds
NB, We ask for a small fee upfront to secure your place. If you turn up and get to the end of the event and would like a refund please let us know. We do this to be as fair as possible and maximise attendance. Read more about our policy here.