IxD Session: A Framework for Designing Great Experiences.
Details
When designing, we often become focused on creating artefacts that document how a digital interface will look and work. But in reality, to successfully design great experiences, we should be focusing on the behaviours and feelings that we want to create in those people using the interface.
In this session, Elsa Plumley from Foolproof will discuss why insight about how real customers think and behave is essential to good experience design, and share Foolproof’s framework for bringing customer insight into the design process.
Speakers profile: Elsa Plumley – Experience Director
http://photos1.meetupstatic.com/photos/event/b/c/4/9/600_431628201.jpeg
Elsa Plumley has been working at Foolproof since 2007, helping clients design great digital experiences for their customers. She has a passion for conducting research to uncover emerging human behaviours and thinking about how businesses can respond to these.
As one of Experience Design Directors at Foolproof, she consults with clients to advise them on how best to develop their digital offerings to survive and thrive in an increasingly competitive environment.
She brings experience from her background in both psychology and marketing to help them to find the best balance in between customer and business needs.