#71 IXDA SVG Meetup: Design business that meets customer needs

Join us for our final meetup before the summer holidays!

We’re gathering at Okse's offices on Skagenkaien on Wednesday, June 18 at 19:00, for an evening of good vibes, cold drinks, and inspiring conversations. The theme for the night is business in design — how design can create value beyond aesthetics, and how designers can take a more strategic role in shaping products and organisations.

There will be free pizza and drinks for everyone, and plenty of time to mingle with fellow designers, strategists, and design-curious friends.

Program
In this presentation, André Fangueiro explores how design can become a strategic driver of innovation and business value. By aligning customer-centric methodologies, design thinking, and business tools, André demonstrates how design transforms not just products but entire business models. Through real-world cases, the session highlights how designers can create meaningful value, bridge customer expectations, and scale innovation across organizations.