Q&A: Where UX and Content Strategy Come Together

One of the biggest revelations for many as they learn more about user-experience design is how essential a role content plays in creating websites and digital products that feel natural and empathetic to the user. UX design without the critical component of a cohesive, documented content strategy — including vision, mission, and goals — is destined not to succeed in the ways you expect.

IXDA Atlanta and Content Marketing Atlanta are welcoming Scott Kubie (Independent Design Consultant and Author, Writing for Designers) for a short presentation and interactive Q&A about the impact of content on UX, the content roles that are critical for the success of a digital team, and various content disciplines that encompass the field.

Scott will answer all your questions about content, sharing the lessons he’s learned through 12+ years in the industry, including working alongside some of the brightest minds in the industry as Lead Content Strategist at Brain Traffic.

You’ll learn:
How to more confidently talk about and navigate the differences
between various content disciplines
Where a career in content strategy and UX writing could potentially fit into your long-term plans
The answers to all your burning questions about content strategy, content design, and UX writing

Guest: Scott Kubie
Bio: With 12+ years working in content strategy, Scott is a passionate advocate for content as a key part of any successful UX design. An independent design consultant and author of Writing for Designers, Scott previously served as the Lead Content Strategist at Brain Traffic. He publishes the UX Writing Events newsletter and writes about content strategy and design at his site kubie.co.
Follow him on Twitter: @scottkubie