• Social Media Analytics & Causal Inference with the Jacksonville Jaguars

    ******PLEASE NOTE******** Due to renovation at the NLP Logix offices, this Meetup will be held just down the block at Keiser University! This month, we're super excited to welcome Victor Li of the the Jacksonville Jaguars! In this talk, we will take a look into how the Jacksonville Jaguars utilize data to better understand, grow, and engage with our fanbase through social media. We will go beyond the "likes" and "comments" and share how new metrics are constructed using a variety of statistical methods and machine learning techniques to evaluate and optimize social media strategy. We will also cover football-specific social media trends and how improving measurement accuracy of social media performance helps our corporate sponsors maximize their partnership with the Jaguars. Some questions we will address: How should we value different types of engagements (comments, clicks, shares)? When are the best times to post content? Do certain types of content perform better on one platform vs. another? When should we air our live shows to optimize viewers? How big of a boost do we get on social media after a win? Victor C. Li grew up in sunny Los Angeles among traffic and taco trucks, raised by a computer scientist and a statistician - shocking the world when he became a data scientist. He froze (yet thrived) in Providence for his undergraduate years at Brown University where he studied statistics and was involved with sports analytics, opioid research, orchestral music, poker, and a brief stint in catering. After graduating, Victor moved to Jacksonville to work as an Advanced Analytics Developer for the Jaguars and after two years has almost gotten used to the humidity. As usual, all are welcome and there will be beer, pizza, and awesome networking. Tentative schedule: 5:30-6:00 Socializing and refreshments 6:00-7:00 Social Media Analytics & Casual Inference with the Jacksonville Jaguars 7:00-7:30 Closing remarks and questions