Hands-on with JTBD

Maersk Growth is graciously hosting us, providing both a great location and drinks, snacks & sandwiches. Note that attendance is limited to just 70 seats.

📋 PROGRAM -----

17.20 WELCOME BACK AND 👋 TO NEW MEMBERS

Casper Klenz-Kitenge will do a quick recap of last meetup @ Founders, plus a state-of-the-nation on the JTBD·CPH community

💡17.25 INSIGHTS FROM MAERSK GROWTH

Tim Selke will share a bit about the role of the Growth team within Maersk and in which contexts the JTBD framework is relevant for them.

🔬17.40 GETTING STARTED WITH JOBS RESEARCH

Casper will present an overview of how to model demand with the Four Forces diagram, and how it works with the Switch Timeline. This is a great, simple way to get started with interviewing customers and users, to discover the(ir) core Job(s) to be Done.

👪 17.55 GROUP WORKSHOP: Practicing interview techniques

Learn how to conduct interviews to discover the real reasons customers buy, why they don't buy and what you actually compete with.
Using the Switch Timeline, you get a script and framework for your questioning that you can use with the Four Forces: Push, Pull, Habits and Anxieties, to gain a deeper understanding on what your customers want.

Pairing up in small groups, we’ll take turns interviewing each other about a recent purchase. High-level, but detailed enough to learn the framework

🍞18.30 BREAK, Drinks and light foods

💬19.00 WRAP-UP + Networking

Shared discussions on what insights were uncovered from the interviews, and how they can be used to quantify needs/wants, pains/gains and desired outcomes. (hashtag ODI hashtag Value Proposition Design)

🏁19.45 See ya next time!