AI Meetup at TechAlley
Details
Hi everyone, we are all set for another great TechAlley! The AI Meetup will be hosting Harry Ghuman this weekend.
From Product Demo to Enterprise Value: How Startups Win Larger Customers and Build a Repeatable Growth Engine
Many startups can explain what their product does, but enterprise buyers need to understand why it matters strategically, what measurable value it creates, and how that value will be proven.
The session would show founders how to:
- connect their product to a broader enterprise priority;
- build a credible business case around operating and financial outcomes;
* uncover additional projects by selling against the customer’s larger strategy;
- define measurable ROI before implementation;
- turn successful customers into references and new leads;
- use value-based marketing rather than feature-based messaging.
The goal is for attendees to leave with a practical framework they can use in sales conversations, pitch decks, customer success plans, and case studies.
This talk is relevant to startups selling AI, software, cybersecurity, analytics, or professional services into larger organizations.
For TechAlley venue details, see: https://techalley.org