Book Club: Traversing the Traction Gap by Bruce Cleveland

Join for a roundtable discussion about the book "Traversing the Traction Gap" by Bruce Cleveland. We will explore the insights that attendees found valuable and how they have applied them to their own startup. We believe that "The Traction Gap" offers a valuable framework for how to take your minimally viable initial product and grow it into a company with a repeatable scalable sales process.

"Traversing the Traction Gap" is one of our must read books for startups. Others can be found at https://www.skmurphy.com/blog/category/books/

Here are two cheat sheets and a video presentation by Bruce Cleveland on the book if you would like more context before coming to this discussion

https://wildcat.vc/wp-content/uploads/2017/09/Traction-Gap-Framework-9.14.17.pdf in particular page 3 for an overview of category selection, product definition, and business model reinforce each other over time.

http://tractiongapbook.com/wp-content/uploads/2019/03/Traction-Gap-Reference-Sheet_F_3-2019.pdf in particular page 2 for a holistic view of how team, product, systems, and revenue interact.

Bruce Cleveland's 2019 Talk at Lean Culture https://vimeo.com/334094630