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What we're about

Lean startup is a startup methodology which aims to reduce the market risks and minimize capital requirements by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

But while the lean startup methodology has become practically a gospel in the startup community, it is more honored in breach than in practice.

Why is it so hard to be lean?

Lean is humble; it requires admitting that you don't know your market as well as you imagine.

Lean is frugal; it entails making do with less or even with virtually nothing.

Lean is disciplined; it requires us to focus on areas that are not our natural forte.

What can entrepreneurs do to foster a lean culture?

1) Learn lean startup methodology.

2) Practice lean startup methodology where you have control.

3) Promote lean startup methodology outside your areas of control.

Join us to explore the practice of lean startup methodology.

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