What we're about

Lean startup is a startup methodology which aims to reduce the market risks and minimize capital requirements by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

But while the lean startup methodology has become practically a gospel in the startup community, it is more honored in breach than in practice.

Why is it so hard to be lean?

Lean is humble; it requires admitting that you don't know your market as well as you imagine.

Lean is frugal; it entails making do with less or even with virtually nothing.

Lean is disciplined; it requires us to focus on areas that are not our natural forte.

What can entrepreneurs do to foster a lean culture?

1) Learn lean startup methodology.

2) Practice lean startup methodology where you have control.

3) Promote lean startup methodology outside your areas of control.

Join us to explore the practice of lean startup methodology.

Upcoming events (1)

Directed Opportunism: a Summary of The Art of Action

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How to create aligned, autonomous action to achieve a collective goal.

About Jason Yip

Jason is a Staff Agile Coach at Spotify NYC since 2015, supporting Spotify Advertising R&D, mostly around managing the effects of scaling and supporting leadership teams. Prior to Spotify, he was a Principal Consultant at ThoughtWorks since 2001, mostly in Australia. While at ThoughtWorks, he was a committer on CruiseControl, the first Open Source continuous integration server. He first encountered Extreme Programming in 1999. He mostly writes on Twitter (@jchyip) and Medium (https://jchyip.medium.com).

Past events (101)

Innovate Through Visual Thinking

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