Q&A with Kristin Zhivago: How to put yourself in your customers shoes

Today, we will be talking with Kristen Zhivago, president of Zhivago Partners. She is a revenue coach, a digital marketing expert and author of "Roadmap to Revenue". I was impressed at how clearly she outlined the customer interview process in her book.

About Kristin Zhivago

Kristin Zhivago is president of Zhivago Partners, a digital marketing management company. She and her team of experts provide digital marketing services for companies in all industries. Kristin, an expert on the customer’s buying process, spent years as a revenue coach, teaching CEOs and entrepreneurs how to sell more by understanding what their customers want to buy from them and how they want to buy it. She is the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the top sales and marketing books by Forbes. Kristin is an avid sailor.