Land and EXPAND – Recession-proof your Sales and Expand your Bottom Line

A key area where many companies don’t focus as much as they should – is expansion within their existing customers. Many companies focus, in some cases exclusively, on new customer acquisition. You should acquire new customers – but ONLY if there is an equal or greater focus on retaining and expanding your footprint within existing accounts. Focusing on the right side of the bowtie funnel – is exponential – and actually compounds, and is the fastest path to expanding your top and bottom line! In our discussion today, we’ll discuss how you can recession-proof your sales both with new and existing customers, with alignment across your organization.

About Patricia Watkins
Patricia Watkins has extensive experience as an SVP and VP of Sales, regionally, nationally and globally in both startups in Silicon Valley and Fortune 500 companies – including HP, A&T, Teradata and NCR - where she led existing and startup teams. Patty has built sales organizations from $0 to $100 million+ in annual sales multiple times, grew one team from $500 million to over $800 million in sales in one year, transformed several sales teams from worst to first, and led many successful teams to significantly improved results. Patty has a wide breadth of experience leading sales teams in landing and expanding sales. She is the author of “Land and EXPAND” and “Driving More Sales,” both achieved Best Seller status on Amazon. She earned her BBA from the University of Texas at Austin and her MBA from Santa Clara University, graduating with honors from both universities.