What you need to know about google analytics changes

The deadline to move to Google Analytics 4 (GA4) is fast approaching. But there’s no need to panic! Norbert Korny will explain what the changes mean for you and important deadlines you won’t want to miss.

Topics included:

• Why it’s happening now? (It’s all about privacy)
• Do you need to show a cookie consent and why legally you still need to have a privacy policy.
• How’s Google Analytics 4 different? Will you get the same reports?
• Migration pathway from Google Universal Analytics. (There is one, isn’t it?)
• How to manage historical data
• What happens if you miss the deadline
• Is google analytics still free
• Noteworthy alternatives

About Norbert Korny
Norbert Korny is a Software Architect with a couple of decades of experience in systems integration, building data processing pipelines, and data visualization.