The deadline to move to Google Analytics 4 (GA4) is fast approaching. But there’s no need to panic! Norbert Korny will explain what the changes mean for you and important deadlines you won’t want to miss.

Topics included:

* Why it’s happening now? (It’s all about privacy)
* Do you need to show a cookie consent and why legally you still need to have a privacy policy.
* How’s Google Analytics 4 different? Will you get the same reports?
* Migration pathway from Google Universal Analytics. (There is one, isn’t it?)
* How to manage historical data
* What happens if you miss the deadline
* Is google analytics still free
* Noteworthy alternatives

**About Norbert Korny**
Norbert Korny is a Software Architect with a couple of decades of experience in systems integration, building data processing pipelines, and data visualization.

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What you need to know about google analytics changes

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What you need to know about google analytics changes

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