Lean Product Principles in a B2B Environment

How do you apply continuous product discovery and lean product principles in a B2B environment?

While the core methodology remains, a number of differences in a B2B setting require tailoring our practices. Join us for this webinar and we'll share our approach to:

• Collaborating with sales/marketing teams to gain access to customers
• Implementing lean discovery practices for the multiple roles involved in the buying process
• Drawing evidence-based conclusions despite a harder-to-reach set of customers and/or smaller pool of users
• Responding to product requests from key clients

This is a live webinar, so you'll have a chance to ask questions during our Q&A session.

About Holly Hester-Reilly

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, the Women in Product Annual Conference, ITX Product + Design Conf, Parsons School of Design, and INDUSTRY: The Product Conference.

https://h2rproductscience.com
https://twitter.com/h2rproductsci
https://www.linkedin.com/in/hollyhesterreilly/