Mini workshop: How to quantify if a market is ripe for your product

Investors and founders both consider timing to be one of the most important factors in startup success, but how do we approach timing? How does "good" timing work? What can we learn from past good and bad examples? What forward-looking approach can we take to benefit our own work? This is what Paul Orlando has been working to understand.

In this talk, Paul will share:
- Drivers of good/bad timing and how they work,
- His "Why Now" Session process and how he makes timing maps,
- Relevant case studies,
- Next steps for the development of this research.

As a live mini workshop, Paul would also like to welcome volunteers to talk through their products and how they may have a timing advantage.

Paul Orlando has built four startup accelerators and is a former startup founder. He also teaches at the University of Southern California's entrepreneurship center. He has run "Why Now" workshops at multiple startup accelerators, individual startups, and universities.