The ability to establish early customer engagement, adoption and revenue is critical to the success and sanity of anyone looking to start a new business endeavor. And it's far too easy to focus on the wrong details and objectives, causing delays, setbacks and disappointment. In this session, Brendan will focus on five core components that will increase a startup founder's ability to improve customer engagement, eliminate wasted time and effort, and make the sales process more coherent...and more fun.

Session attendees will receive additional sales resources and early access to his next book, Sales Launch: A Sales Framework for Startup Founders

**About Brendan McAdams**

Brendan McAdams is the founder of Kiinetics, a sales coaching/consulting agency working with early-stage startups and founders looking to excel at sales execution and customer success. His sales background includes extensive experience in both enterprise B2B and early-stage startup sales, with over $200M in direct revenue generated over his career.

Brendan is also the author of [Sales Craft : Proven Tips, Practices and Ideas to Advance Your Sales Success](https://www.amazon.com/Sales-Craft-Proven-Tactics-Elevate/dp/1686998899), which emphasizes the importance of simple sales fundamentals as the key to sales effectiveness. He is past Program Director for the 2021 [AccelerateBaltimore](https://www.acceleratebaltimore.com/) program, 2022-23 ETC Baltimore Entrepreneur-in-Residence, and frequent mentor for TechStars and TEDCO.

[https://www.linkedin.com/in/brendanmcadams/](https://www.linkedin.com/in/brendanmcadams/)
[https://twitter.com/brendanmcadams](https://twitter.com/brendanmcadams)
[https://kiinetics.com](https://kiinetics.com/)

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Getting Early Customer Traction: Five Sales Fundamentals for Every Startup Found

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