From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025

This talk will teach professionals and consultants how to become B2B founders.

They’ll learn to uncover business opportunities in their workplace (or their clients’), refine their ideas, and plan their transition into entrepreneurship for the new year.

Étienne Garbugli is the lead instructor and CEO of Lean B2B, as well as a product/market fit coach at Sliced.

He's a three-time startup founder (Highlights, Flagback, and HireVoice), a five-time entrepreneur, and a customer research expert.

He's also the author of Lean B2B, Solving Product, and Find Your Market. The Lean B2B Methodology has helped thousands of entrepreneurs and innovators around the world build successful businesses